Safaricom has launched a music streaming service which offers a variety of music to consumers, as well as an additional platform for artistes to sell their music.
The “SONGA by Safaricom” streaming service will be accessible as an app on Android mobile devices and provides one-touch access for music across all major genres, giving subscribers the convenience of listening to their favorite music on their smartphones.
The app curates, codifies and classifies a vernacular, local and world class international music catalogue with over 2 million songs from over 400,000 artistes. Available music includes songs by local stars such as Sauti Sol, Mercy Masika, Nyashinski, and Eric Wainana, and international sensations Wizkid, Camila Cabello, Usher, Chris Brown, Beyonce and Davido among others.
“Our aim is to delight our subscribers with a carefully curated world class collection, a fantastic user interface and a smooth streaming experience,” said Sylvia Mulinge, Director of Consumer Business at Safaricom.
SONGA by Safaricom offers online and offline play, track and full album downloads, playlist creation and an ability to share links with other subscribers.
The service has been launched with a free 14-day trial after which customers will have to choose a subscription plan of Kshs 25 a day, Kshs 150 weekly or Kshs 499 monthly.
The service has concluded agreements with major international and African music labels and aggregators including Sony Music Entertainment, Africori, Africha, Ngoma and Expedia, and is at an advanced stage of negotiation with other labels.
“In Songa by Safaricom, we see a unique solution that rivals international music applications. Sony Music Entertainment is proud to be associated with this unique product that we believe is well positioned to deliver on its promise to entertain and capture unique moments in our lives,” said Sean Watson, Managing Director, Sony Music Entertainment Africa.
“We see a natural home for our diverse African content here. We love the focus on the latest African hits as well as the timeless catalogues of yesteryears,” said Yoel Kenan, CEO of Africori, one of the largest Africa aggregators.
Safaricom also runs the ring back tunes service, Skiza, for its 29 million customers, and last year paid out over Kshs 1.4 billion in royalties to artistes.
“We are excited to launch yet another service that will provide an additional revenue stream to Kenyan artistes and increase their earnings, because we believe in working together to make great things happens,” said Mulinge.
To drive consumer uptake and create awareness of the platform, Safaricom has engaged some of Kenya’s most highly acclaimed artistes – Nyashinsky, Sauti Sol and Mercy Masika – as creative directors for SONGA by Safaricom.
“This is an amazing opportunity for our fans to get our original music and pre-releases. It will be a totally immersive experience and we are excited about it,” said Sauti Sol Manager Marek Fuchs.
“Just can’t wait for my fans to hear my next fresh release on Songa by Safaricom. Stand by!” said music artiste Nyashinski.
“It will be truly uplifting with all my gospel collection,” said Mercy Masika.
Customers will be able to download the music app by simply dialing *812#.