iflix and Econet Media’s pan-African media firm, Kwesé, have announced an expansion of their partnership in sub-Saharan Africa. As part of the deal, Kwesé has acquired a significant stake in iflix Africa, which will now form part of Kwesé’s broadcast offering, as the core vehicle to deliver seamless mobile experiences to millions of viewers in Africa.
Having set up operations in Nigeria, Kenya, Ghana and South Africa, iflix customers access and watch an extensive collection of local African and international series and movies, including exclusive programming. This, in partnership with Kwesé’s broadcast operations and footprint, is expected to create an exceptional mobile offering for consumers on the continent.
Both companies have committed extensive resources with local and international expertise in mobile entertainment to serve Africa’s diverse markets.
Strive Masiyiwa, Econet Group founder and executive chairman, remarked: “We are thrilled to deepen our operating partnership with iflix to lead the transformation of media in Africa. Our companies share a mutual passion for innovation, along with a deep understanding of the culture and evolution of digital businesses. Mobility in content consumption has grown exponentially in Africa and by partnering with iflix Africa we are ensuring that we are not only taking part in the evolution, but are leading the movement.”
The partnership between iflix and Kwesé ensures the delivery of relevant and compelling content on the best possible platforms.
Mark Britt, iflix Group co-founder and CEO, said: “The strengthening of our relationship with Econet Group is a huge milestone for iflix. Following the initial phase of building our business in Africa, we have seen tremendous growth across our operating markets, far exceeding our expectations. Econet’s deep experience and success in media and telecoms, will be a huge advantage and enable us to continue to grow rapidly.”
Kwesé provides diverse TV programming, including sports, news and entertainment. iflix, on the other hand, has a collection of international and African SVoD content.
Kwesé is currently available in 13 countries with its pay-as-you-watch Pay-TV service and also has a pan-African FTA broadcast network showcasing Kwesé Free Sport in over 25 countries. The new deal is thus expected to see iflix drive Kwesé’s go-to-market mobile delivery in each of its territories.