Orange Egypt seeks to boost data traffic management with new Openwave Mobility solution

Openwave Mobility, a provider of mobile data traffic management solutions, that announced that Orange Egypt, has selected Openwave Mobility’s NFV-based Traffic Management solutions to deliver exceptional Quality of Experience (QoE), a crucial feature for today’s mobile subscribers. Openwave Mobility’s strategic SI partner is Eventum IT Solutions and the two have worked closely to support Orange Egypt.

According to industry estimates, mobile data in the region is expected to grow at a CAGR of 65 percent over the next five years. Subscribers in the Middle East also reflect the overall global trend for sharing and streaming mobile videos. Additionally, the resolution quality of videos has increased with around 38 percent of all mobile video traffic now being HD.

As mobile networks carry increased traffic loads, subscribers can suffer poor Quality of Experience (QoE) including long wait times and video buffering. Over-The-Top (OTT) players are applying encryption protocols which stifle the ability for mobile operators to use conventional traffic management technology to manage subscriber QoE.

To combat this challenge, Openwave Mobility’s traffic management solutions enable transparent classification of encrypted traffic flows (HTTPS, QUIC and 0-RTT) to balance picture and playback video quality in real time. The solution also learns from network congestion patterns and accelerates mobile data and provides encrypted and unencrypted filtering technology to protect Orange Egypt subscribers from inappropriate content.

“At Orange Egypt we embrace innovation, especially when it can deliver consistently outstanding subscriber experiences,” said Hesham Siblini, Orange Egypt Chief Technology Officer. “It is more important than ever to have the right solutions in place to provide smoother video streaming and improved internet browsing. Our network has seen a major spike in mobile data usage, so we needed a way to handle the different types of traffic. Openwave Mobility’s solution enables us to optimize our live streaming data, regardless of whether it is encrypted or not, which ultimately delivers a seamless experience for our subscribers.”

Indranil Chatterjee, SVP of Products, Sales & Marketing of Openwave Mobility said: “Our exclusive survey in the Middle East found that video buffering is a major frustration, causing subscribers to abandon a video within just six seconds — and potentially driving them into the arms of competing mobile operators. By deploying Openwave Mobility’s technology, Orange Egypt is future-proofed and better equipped to manage the rising levels of encrypted video traffic and deliver outstanding QoE for subscribers.”

Openwave Mobility offers solutions which empower mobile operators to manage and monetize encrypted traffic. Based on the industry’s most scalable NFV platform, the solutions alleviate RAN congestion, create new revenue opportunities and unify subscriber data. The company provides solutions for IP traffic management, mobile data acceleration, targeted promotions and subscriber data management.

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