Safaricom has launched a customer reward campaign dubbed Lipa Na M-PESA Cash Back Promotion. The promo is part of the company’s strategic intent to bolster the usage of the Lipa Na M-PESA for retail purchases.
The promotion, which will run for the next two months, will see customers who meet their weekly target receive monetary amounts ranging from Kshs 5 to Kshs 100. Customers can confirm their target and spend by dialing *234#.
“Lipa Na M-PESA already offers a versatile and secure mobile payment solution that provides a seamless customer experience. In addition, customers will now have the opportunity to get some money back in their wallets once they hit their targets” said Rita Okuthe, Director of Enterprise Business, Safaricom.
Customers and merchants have in the last 12 months benefited from a number of enhancements on Lipa Na M-PESA. In May 2017, Safaricom slashed the merchant fees by 50% while also making it free for merchants to accept payments of Kshs 200 and below. The company has also rolled out M-PESA 1Tap that reduces the number of steps required to make a payment while increasing the accuracy and convenience when paying by M-PESA.
Data from the Central Bank of Kenya shows mobile payments were the most preferred mode of cashless payment in the country in December 2017, accounting for 88% of such transactions.