Sophos makes it to 2018 Superbrands annual report, for second time in a row




Sophos, the network and endpoint security solutions provider, has been included in the UK Superbrands 2018 Annual Report. This is the second year the IT security firm has qualified as a Superbrand, which is voted on by 2,500 business leaders, identifying brands to recognize according to their performance and leadership in various industries.

The annual Superbrands report provides case studies with valuable insights into the strategies and propositions of brands both consumers and business professionals trust and admire.

By making it to the listing for the second year, Sophos joins many reputable B2B and consumer brands, including Audi, Deutsche Bank, Apple and PayPal.

In its citation, the report states that: “Sophos makes IT security simple with next-generation solutions that protect networks, servers, and devices, wherever they are. Today, more than 100 million users in 150 countries and a global network of channel partners trust Sophos to deliver simple solutions to complex security challenges.”

“Focused on innovation and backed by a global network of SophosLabs threat intelligence centres and industry-leading support, Sophos delivers solutions that are simple to deploy, maintain and manage, enabling organisations to focus on performance and growth,” adds the 2018 Superbrands, noting that the firm “is a dedicated market leader committed to delivering advanced IT security that is simple and reliable.”

Sophos’ security solutions offer the best next-generation protection against complex threats and data loss, which are simple to deploy, manage and use and span encryption, endpoint security, web, email, mobile and network products built with innovative technology.

Sophos Synchronized Security has pioneered an innovative approach to network and endpoint threat intelligence enabling the automatic isolation of infected endpoints before the threat can spread, slashing incident response time by 99.9%.

With the threat of ransomware on the rise, Sophos Intercept X has seen strong market interest and been a tremendous success for Sophos due to its anti-ransomware technology, which stopped the NotPetya, WannaCry as well as Bad Rabbit ransomware strands.

Sophos Intercept X is a next-generation endpoint security product that stops zero-day malware, blocks all exploit techniques known today and includes an advanced anti-ransomware feature that can stop both known and unknown ransomware variants within seconds. Intercept X can be installed alongside existing endpoint security software from any vendor, immediately boosting endpoint protection by stopping malicious code before it can infect an entire network.

As threat complexity continues to evolve, Intercept X delivers deep learning capabilities that leverage an artifi cial
neural network to build a model used to make predictions with speed, scale, and judgements that exceed human capabilities.

Using the same innovative security that protects businesses, in an easy-to-use consumer package, Sophos Home was launched in 2015 to offer free home security for Mac and PC users. As online threats continue to grow, Sophos wanted to offer consumers access to the same award-winning technology that IT professionals trust to protect their businesses.

“Sophos Home protects every Mac and PC in the home from malware, viruses, ransomware and inappropriate and malicious websites… Consumers can manage security settings for the whole family – whatever their location,” states the Superbrands report on Sophos. “Security made simple is at the core of everything Sophos does. Its mission is to be the best in the world at delivering innovative, simple, and highly-effective cyber security solutions to IT professionals and the channel that serves them. Sophos’ focus on innovation and simplicity goes hand-in-hand with its commitment to a channel-first, channel-only sales model.”




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