Eazzy Banking app now available in Mandarin as Equity Bank targets Chinese expats in Kenya




Equity Bank’s EazzyBanking App is now available in Chinese Mandarin following a recent upgrade that will allow the growing number of Chinese expatriates working in the region to access banking services in their native language.

All of Equity Bank’s services offered on its mobile banking app are now available in the most spoken dialect in the world, Chinese Mandarin. Users can download and/or upgrade the Chinese Mandarin-enabled EazzyBanking App on Google Play Store.

The move to offer the EazzyBanking App in Chinese Mandarin will consolidate the Bank’s effort to tap into the growing Sino-Kenya trade which has been steadily growing in recent years.

The latest data from the Economic Survey 2017 shows that Kenya imported goods worth Kshs 337.5 Billion from China, mainly comprising of wind-powered generators, rails and signaling systems. On its part, Kenya exported goods worth Kshs 10 Billion to China including flowers and hides.

To further cater for this sector, Equity Bank has set up a fully-fledged Chinese desk which was set up in 2012 to serve Chinese corporate and retail clients. The upgraded app is aimed at furthering convenience to these retail customers.

Other convenience enhancing features that the lender has rolled out for its customers include the interoperability feature that allows customers to send and receive money from any mobile money wallet or any account in other banks.

The EazzyBanking App, Equitel and other digital banking platforms continued to increase contribution to Equity’s non-funded income, with 96% of all banking transactions happening outside of bank branches.

Equity Group reported a 14 per cent growth in Profit after Tax for the year ended December 2017 to Kshs 18.9 billion up from Kshs 16.6 billion in 2016 while releasing its full year results  late March. It was one of the very few banks to report profitability last year.




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