Huawei targets youth market with new Y7 Prime 2018 smartphone

Huawei has announced the launch of Y7 Prime 2018 smartphone targeting the young consumers. Huawei Y7 Prime will be retailing at Kshs 17,000 in all dealer stores across the country. The Huawei Y7 Prime features 3GB + 32 GB, 5.99” full view Display, quality dual camera and long battery life. The new smartphone, currently on sale via Kilimall, will be available on from across all dealer stores countrywide from April 19, 2018.

Speaking of the launch of the new series, Huawei Country Director Derek Du said: “Often referred to as Generation Z, the youth demographic is on the rise – and in formidable numbers. Born and raised in digital age, this demographic is young, energetic, optimistic and highly tech-savvy. Technology is central to their lifestyles, but most of today’s flagship devices on the market are beyond their reach due to their high prices. In addition, growing up against a backdrop of globalization and economic turbulence has deeply influenced and shaped their values, making them more prudent with funds and less interested in luxury pursuits than their millennial predecessors.”

The desire of Gen-Z consumers for affordably-priced quality smartphones created an unmet demand in the market, a demand Huawei is addressing with the new Y Series.

He concluded: “In today’s market, the devices competing in the same price range as the new Y Series often deliver uninspiring experiences. The Gen-Z consumers have voiced their desire for devices that are full-featured, fun and can keep up with their digital lifestyles – something that the market has been failing to deliver, until now with our new HUAWEI Y7 Prime Series. With it, Huawei is not just disrupting the market, but we are also demonstrating to our audience something far more important: we listen.”

In order to diversify the Huawei brand and make it more appealing and accessible to all consumers, Huawei is reimagining its HUAWEI Y Series to better reach the younger generation with higher specification.

Although the HUAWEI Y Series is a line of affordable handsets targeting the price-sensitive youth segment, every device in the range is packed full of features. With sleek, fashionable designs and immersive, large screens, the new HUAWEI Y Series sets itself apart from the competition by delivering a first-class appearance and equally quality viewing experience – both in terms of productivity and gaming.

The incredible viewing experience is enabled by HUAWEI Full View Display. Featuring an 18:9 aspect ratio, the innovative display brings content to life with a 12.5% wider screen than the 16:9 devices in the same body size. Combining wide displays, thin bezels and an ergonomically designed 2.5D curved glass covers, the Y Series devices are all thoughtfully designed for convenient, comfortable one-hand operation.

The wider FullView Display also provides more practical screen space, which is especially useful when Split-Screen Mode is on. This feature enables users to view two apps concurrently on the screen. Thanks to the FullView Display, all content – be it a chat conversation, email or word processing app – can be displayed with crisp clarity in this mode, ideal for young people users who aren’t afraid of juggling multiple activities at once. 

In an age when quick, easy-to-digest content is preferred over anything else, young social media maestros rely on photos and videos to get their messages across to their audience. A good quality, accessible camera is arguably the most essential tool a modern youth can have today, which is the new HUAWEI Y Series feature impressive camera hardware and software support. The HUAWEI Y Series features the latest Android 8.0-based EMUI 8.0.

To provide the best mobile gaming experience, the new HUAWEI Y Series comes with Game Suite. Smart mode balances game performance and battery consumption, whereas the power saving mode appropriately reduces game performance to save battery. 

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