Freshworks, a provider of cloud-based business software, has announced its expansion into the African market. Freshworks plans to substantially increase its commitment with specific investments in marketing, sales and partner resources to better serve its customers in the region.
“Africa is a very strategic market for Freshworks,” said Arihant Jain, Director for Middle East & Africa, Freshworks. “The opening of Africa is an important milestone for us, as it demonstrates our expanding commitment to the region and strengthens our position as a leading software provider. The combination of our industry-leading solutions along with a growing customer base in the region will augment our local operations. Our aim is to build rich, meaningful engagement with enterprises of all sizes that are looking for new cutting-edge solutions to power their customer and employee experiences.”
IDC predicts the overall African IT spending to reach $33.4 billion in 2018, with Kenya being one of the top contributors. The year 2017 saw Freshworks building their African foundation with the company’s flagship ‘Partner Program’ receiving immense interest from regional resellers and adding Techbiz, CloudHop and VivaGlobal to their partner ecosystem.
Today, with a diverse network of partners, the experience of serving leading businesses and their IT executives and the recent accreditation of the ‘2018 Gartner Peer Insights Customers’ Choice for IT Service Management Tools’, Freshworks is paving way for the future of IT service management in Africa to keep pace with growing customer and market demands.
Freshworks is provides a suite of products which includes Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat and Freshmarketer. The company’s products are designed to work tightly together to increase collaboration and help teams better connect and communicate with their customers and co-workers. Founded in October 2010, the firm’s investors are Accel, Tiger Global Management, CapitalG, and Sequoia Capital India. Freshworks has its HQ in San Bruno, California and global offices in India, UK, Australia, and Germany. The company’s cloud-based suite of SaaS products is widely used by over 150,000 customers around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.