Customers within Nairobi can now shop for fresh vegetables, fruits and meat products from Jumia and expect the delivery to be done in about 4 hours.
This new category dubbed ‘Jumia Fresh’ is set to become the largest online grocery store following a partnership between Jumia and various fresh produce suppliers in Nairobi.
“This is our way of bringing Mama mboga closer to you by allowing you to shop at the best prices and at your convenience either from home or office”, said Jumia MD Sam Chappatte, adding that customers will get free delivery for Jumia Fresh orders above Kshs 500.
This is the first time the online retailer will be selling perishables in line with its mission to increase assortment and give customers the convenience to shop online for everyday essentials.
Last month, Jumia announced a reduction in delivery fee to Kshs 100 down from Kshs 250 for customers within Nairobi. The move was aimed at making it more cost effective for the customers to buy everyday essentials from the platform and enhance customer experience while shopping online.