Sandra Suzanne Buyole, who has been OLX Kenya’s PR and Communications specialist for almost the past 2 years, has left the online classifieds platform and moved to Sendy, the Safaricom-backed logistics firm as the manager in charge of PR and Marketing.
She joined Sendy at the beginning of this month – according to her professional profile – to manage the logistics firm’s communications and marketing functions and is in charge of Sendy’s digital marketing and PR, an area where she has gained quite a bit of knowledge and experience during her stint in the PR industry. In her new role, she will also offer growth hack support, mainly looking at optimal ways to grow and retain customers mostly in tech companies.
(TOP: Sandra Buyole, the PR and Marketing manager, Sendy).
Ms Buyole, who has been a PR practitioner for over 5 years, joined OLX in August 2016 and took charge of the Nasper-affiliates communications functions, handling the OLX agriculture service that sought to efficiently connect farmers to the OLX platform. She later launched the OLX car service which was aimed at positioning the platform as an authority in the media industry.
She began her career in the PR industry at H+K Strategies, serving there for 3 years as an Account Executive while handling various such clients tech clients as Twitter Kenya as well as other brands including Tatu, Unilever and National Bank among others.
Ms Buyole also had a short stint as a marketing intern at Access Kenya as well as the PR and Communications lead for Knight Frank’s retail unit.
Ms Buyole has reportedly joined Sendy with two other colleagues from OLX at a time when the logistics firm is already in plans to expand into East Africa region.
The firm’s CEO Meshack Alloys told the media in February this year that they have “sufficient financial muscle to make a foray into other East African countries”.
From its mobile app, Sendy serves about 50,000 customers and 4,000 businesses in Nairobi, Thika, Mombasa and Kisumu with plans to expand to other urban centres.
In October 2017, Sendy received new investment worth Kshs 207.6 million from Dutch impact fund DOB Equity and CFAO Group, a subsidiary of Toyota Tsusho Corporation.