Orange enhances Ziada loyalty scheme to include customized bonuses

Telkom Orange customer care outlet in Nairobi.

Orange Kenya has launched an additional bonus to its loyalty programme, Orange Ziada that is tailor made to suit the individual needs of its 2.3 million subscribers.

Speaking during a media briefing, Telkom Kenya chief executive, Mickael Ghossein said that launching the Orange Angukia bonus programme is designed to cater for the diverse usage patterns of Orange customers.

The Orange Angukia bonus programme will see Orange mobile and wireless customers qualify for bonuses as a result of ‘triggered’ events, ranging from the total traffic in minutes spent on calls, the number of local on-net and off-net as well as international SMSs sent, data spend, top ups of one’s account and subscription to offers.

Participation in campaigns like the just concluded Football Quiz for the Orange Africa Cup of Nations that saw two Orange subscribers win fully paid trips to watch the final match in Gabon will also see customers qualify for bonuses.

“These varied propositions allow the Orange customer to benefit from almost all activity they undertake on their phone. Customers will be notified by SMS of the bonuses relevant to them, as well as being notified once the bonus is put into effect,” said Ghossein.

Orange customers will enjoy a host of bonus options including airtime to be used on-net, airtime to be used across networks, data, both on-net and off-net SMSes, Ziada points as well as free value added services ranging from video, music and ring tone downloads.

Already, loyal Orange customers are being rewarded with bonus airtime for having stayed with the network for varied periods of time.

“Those who have been on the network for up to six months are given a 10 per cent bonus when they top up their lines, while those who have been on the network for 18 months and above enjoy a 30 per cent bonus,” he added.


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