Safaricom and Qualcomm launch the ‘Safaricom 3G Experiential Tour’

FASTER INTERNET: A Toshiba smartphone running on the Qualcomm SnapDragon processor

Safaricom and Qualcomm have announced the launch of an ‘experiential tour’ for 3G products and services in Kenya which will take place from April 14 to June 31.  The roadshow will allow consumers to test-drive 3G devices and experience rich content and faster internet access enabled by 3G-enabled mobile smartphones, PCs and laptops.


“Safaricom is committed to offering our customers the latest services and high-speed mobile data connectivity. We are passionate about growing our data services, especially with 3G.  The Safaricom 3G Experiential Tour showcases the latest generation of Safaricom’s mobile services and the most advanced smartphones based on Qualcomm’s Snapdragon processors. It truly is an exciting mobile computing experience, and we look forward to sharing it with our customers live and in-person,” said Safaricom chief executive Bob Collymore.

The roadshow will take the form of two vans custom-built as ‘Mobile Experience Centres.’  The roadshow vans have been fitted with 32-inch screens and laptops with dongles for users to try out 3G services.  There will also be a number of live demonstrations of smartphones using Qualcomm’s ‘Snapdragon’ processors, enabling users to do everything from social networking, HD video, speedy Web browsing and run the latest apps seamlessly. The tour will take place throughout Nairobi, Mombasa, Thika, Nakuru and Kisumu and will visit areas with heavy human traffic including malls, sporting events and universities. 

“We are glad to be collaborating with Safaricom on this unique initiative to create awareness of their 3G services and the benefits it offers to consumers. About 95 percent of Kenya’s Internet users access the Internet on mobile networks. Qualcomm’s Snapdragon processors sharpen this experience by enabling users to do more and recharge less, so they can spend more time watching videos, downloading music, playing games and interacting with friends via social networks,” said Qualcomm’s East Africa operations director Billy Owino.

A sample of a Qulacomm Snapdragon processor

During the RoadShow, consumers will be able to experience mobile computing with smartphones based on Qualcomm’s Snapdragon processor which combines the best elements of a PC, TV and gaming console to provide a quick, smooth, visually stunning and responsive mobile computing experience.

Additionally, consumers visiting the experiential vans will have a chance to win Safaricom pre-paid airtime and internet data bundles though on-the-spot raffles. There will also be a variety of Safaricom and Snapdragon branded giveaways for those who pass by the Mobile Experience Centres.      



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