Crown Paints uses Facebook to drive its CSR efforts

Crown Paints has launched a Facebook CSR (Corporate Social Responsibility) contest, which aims to leverage on the social connections of the public to nominate a not-for-profit institution that will benefit from a free paint makeover.

The unique campaign dubbed , “Transform Your world”, is part of Crown Paints’ strategic shift in corporate giving, with the paint maker now focusing on sustainable projects that transform the lives of its target market.

According to the Crown Paints CEO Rakesh Rao, fans to the “Transform Your World”, Facebook page, stand to win their institutions a top prize of Kshs 200,000 worth of paint job plus Kshs100,000 cash, if they get the most votes, with the runners-up and second runners-up getting a cash prize of Kshs 50,000 and Kshs 30,000, respectively.

“At Crown paints, we believe that small, everyday actions can add up to a big difference; and that the power of social connections can drive real change in the country. We want to leverage the power of the social graph and the ripple effects that each person’s actions can create, to inspire and enrol many more to make a difference,” said Rao.

The campaign started in early September and runs till October 22, 2012. However, proposals of nominated institutions should be submitted before September 30,2012.

The move is part of Crown Paints drive to embrace new technology to improve both service delivery and product offering to its customers.

In the last year alone, the paint maker has revamped its website, to include an Online Paint Shop that makes it easy for its customers to place paint orders, pay and have them delivered within Nairobi. There is also an online paint calculator which enables its customers to find estimates of the amount of paint they require for their paint projects, and an Online Colour Chart which enables users to choose colours before placing the orders through the Online shop.



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