Here is a reproduction of a Blog post by Tiuri van Agten, Analyst at Distimo, published on May 29, and an analysis of Distimo’s May report which attempts to debunk some of the myths surrounding application level revenue in Google Play and the Apple App Store.
“One of those myths is that although the (free) download volumes in Google Play are impressive, developers still find it hard to monetize their apps on this platform compared to the Apple App Store. The May report has examined this statement by digging into the battle between Google Play and the Apple App Store on an app level in terms of total revenue. All data mentioned in this report covers April 2013 and was collected directly from Distimo’s AppIQ, which contains download and revenue estimations on a daily basis. This publication presents data from six applications: Rage of Bahamut and Blood Brothers (RPG) by Mobage, Final Fantasy III by Square Enix, World at Arms by Gameloft, WhatsApp Messenger by WhatsApp, Inc. and The Simpsons: Tapped Out by Electronic Arts.”
The major findings are:
Blood Brothers by Mobage generated more revenue in Google Play than in the Apple App Store in the United States. In April 2013, a total of $1.8M was gained in both stores combined; 61% of the revenue was generated in Google Play and 39% came from the Apple App Store.
In April 2013, Gameloft’s World on Arms generated more revenue in Google Play than it did in the Apple App Store in United Kingdom, Germany, Spain, Finland, India, Thailand, Korea, Vietnam, Israel, Ireland, and Hong Kong. This list includes not only Asian countries, but also some large European countries.
Google Play is ‘winning’ in even more countries when analyzing Final Fantasy III by Square Enix.
Although WhatsApp Messenger by WhatsApp, Inc. is a free app in Google Play and a paid app in the Apple App Store, it still made more money in Google Play in three large European countries: Germany, Italy, and Spain.
The daily revenue of applications in the top 200 grossing in the Apple App Store in the U.S. was $5.1M in April 2013. This is still 4.6 times higher than the 200 best performing applications in Google Play, which had daily revenue of $1.1M.
The Simpsons: Tapped Out by Electronic Arts gained $4.8M in the Apple App Store and Google Play combined in the U.S. in April 2013. The vast majority was generated in the Apple App Store: 79%. This makes this application an illustrative example for a popular application that generates more revenue in the Apple App Store than in Google Play.
Google Play’s piece of the pie, compared to the Apple App Store, has increased significantly over last six months. While only 19% of the combined revenue came from Google Play in November 2012, this share went up by 8 percentage points to 27% in April 2013.
As a footnote, Distimo adds that “it has a very clear objective: to make the app market transparent. Our goal is to provide the best and most actionable app intelligence for anyone who wants to compete in the app market.”
Currently, Distimo provides the #1 free app store analytics tool, tracking over 3 billion downloads per quarter for major developers worldwide. Distimo AppIQ is the most accurate source of app data that helps developers and financial services companies to make well informed strategic decisions in the global app market. The firm’s solutions offers 3 core services:
• App Analytics: track your apps across all major app stores and ad networks.
• AppIQ: get access to the most accurate and daily download and revenue estimations for any app.
• Conversion Tracking: measure your full app sales funnel from discovery to app launch.