Nokia partners with Bono’s “ONE” Campaign to fight global extreme poverty


The Nokia Lumia 920: As part of the collaboration, images captured on the device will help spread the word of progress.
The Nokia Lumia 920: As part of the collaboration, images captured on the device will help spread the word of progress.

Leveraging the power of mobile technology, Nokia has partnered with The ONE Campaign to support their mission of ending extreme poverty around the world. ONE’s new music-based campaign, agit8, launches today to showcase the incredible progress that has been made in the fight and to amplify the call for action. Extreme poverty has been cut in half in the last 20 years, and the facts show that it can be virtually eliminated by 2030 – but only if we act now.

The campaign includes a digital music platform featuring new video recordings of classic protest songs, a new film that will be projected on the iconic façade of the Tate Modern in London and impromptu live performances. As the visual voice of this once-in-a-lifetime global media campaign, Nokia is helping spread the word via images captured around the world.

Evocative images taken by prominent photojournalists, bloggers, amateur photographers and celebrities across the world using Nokia’s Lumia 920 smartphone will be projected onto the Tate Modern the evenings of 11-13 June. Moreover Nokia is encouraging its community to make their voices heard by capturing and sharing images, stories and experiences that support ONE’s “Progress via Protest” theme. The images, inspired by protest songs, are available to view and can be shared on Twitter using the official hashtag #nokiaxONECampaign or uploaded to Nokia’s official Facebook page.

“A shared belief in connecting people has facilitated this exciting and dynamic partnership,” said John Nichols, Global Brand Director at Nokia. “With our leading-edge imaging technology, and the power of photos to help raise awareness of world issues, and bring people together, we are committed to help spread the mission of this incredible organization.”

oneONE will use the high-quality photography generated by Nokia users to inspire millions of people to support their on-going grassroots advocacy work targeting extreme poverty and preventable diseases around the world. Visitors to will find beautiful photography powered by Nokia alongside a diverse array of artists putting their own spin on classic protest songs. The site will include video performances from everyone from internationally-known artists to street buskers, and gives users the opportunity to add their voice to the fight against extreme poverty

“Advocacy at its core is a collective experience, a movement, that is meant to be shared with others,” said Jeff Davidoff, Chief Marketing Officer of ONE. “People share their experiences through pictures, making Nokia the perfect partner for our members to connect and campaign against extreme poverty.”

Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit the Nokia homepage here.

Co-founded by Bono and strictly nonpartisan, ONE is a campaigning and advocacy organization of more than three million people taking action to end extreme poverty and preventable disease because the facts show extreme poverty has already been cut in half and can be virtually eliminated by 2030.


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