Mi-Fone invites leadership expert Robin Sharma to its board

Mi_Fone_SharmaMi-Fone, the first African mobile devices brand, today announced that Robin Sharma – the thought leader, inspiring millions of people across the world – has joined its Board of Advisors. Sharma is world renowned for his best selling leadership books such as “The Monk Who Sold His Ferrari”, “The Greatness Guide” and his current popular page-turner “The Leader Who Had No Title”. He is also the founder of eGuru, a technology company focused on lifestyle improvement.

“I’m absolutely amped to partner up with Mi-Fone, one of the coolest and fastest growing companies in the world. I love what they’re doing to bring mobile access to every African, and am so excited that they’ll be delivering my daily inspiration and success tools to users via their devices. This is a game-changer,” said Robin Sharma.

Apesh Patel (left), CEO of Mi-Fone Ltd with Robin Sharma, founder of Sharma Leadership International Inc.
Apesh Patel (left), CEO of Mi-Fone Ltd with Robin Sharma, founder of Sharma Leadership International Inc.

The Mi-Fone brand is edgy and different, and plans to customize Robin Sharma content for its customers by providing exclusive content pre-installed on its devices. Daily motivational messages from Robin Sharma via applications and unique experiences will bring one of the most sought after leadership speakers in the world right into the hands of the majority market in Africa looking to be inspired.

Mi-Fone’s CEO Alpesh Patel says “Having Robin Sharma join Mi-Fone is a great honour and privilege for us. We are going to be able to harness his Leadership skills to deliver inspiring content to our mass-market African consumers. To see Robin live on stage is “Inspiration beyond reach” for most African consumers. With Robin’s daily messaging on our Mi-Fone low cost Smartphones we will now be able to deliver “Inspiration within reach”.

Mi-Fone will soon be launching Robin Sharma executive webinars exclusive for corporate companies who would like some Sharma magic direct into their boardrooms, PCs and laptops. The whole objective is to inspire, motivate and aspire at all Management levels. Mi-Fone’s CMO, Nicolas Regisford, goes on to say “The Mi-Fone vision which started out as a mobile device company in 2008 is evolving into a lifestyle brand and in our relationship with Robin we hope to touch and change lives across the continent by motivating people daily through the brand association”

By October 2012, Mi-Fone had sold nearly 1.5 million handsets according to this article in FORBES magazine which featured an interview with the firm’s CEO Alpesh Patel.

Mi-Fone was established in 2008 to focus on the growing needs of the mass-market sector throughout Africa. The brand operates under the “Aspiration Within Reach” tagline, while focusing on the needs of Africans through its innovations.

Since the company’s launch, Mi-Fone has introduced an Obama branded phone, was the first company to launch Sim Embed handsets to African network operators, first to launch Facebook direct keys on its products and also recently Mi-Fone produced Africa’s first smart / feature phone with a 60 Day standby battery. Since 2008 Mi-Fone has successfully created its own market within the highly competitive cellular market in the last emerging market. Mi-Fone operates in 12 African countries including West, Central, East and Southern markets such as Ghana, Kenya, South Africa, Angola, and Nigeria.

Robin Sharma is the globally celebrated author of 11 international bestselling books on leadership including The Leader Who Had No Title, the phenomenal #1 blockbuster that is inspiring a movement around the idea that “Now, anyone – in any organization – can show Leadership”.

His work has been published in over 60 countries and in nearly 70 languages, making him one of the most widely read authors in the world. He shot to fame with The Monk Who Sold His Ferrari, which has topped international bestseller lists and sold millions of copies.


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