The 2013 SOMA Awards – A Recap

SOMA awards picThe inaugural Social Media Awards – meant to reward organizations and individuals who have showcased strategic and creative use of social media – were held yesterday at the Laico Regency Hotels Ballroom and the various category winners recognized.

The people behind the OLX-sponsored competition broke new ground as the Kenya social media scene has only celebrated outstanding bloggers in the BAKE Blog Awards which has been held for two years now – 2012 and 2013.

The SOMA Awards were hosted in partnership with OLX – one of the leading online markets in the region, Public Relations Society of KenyaDeloitteTrinc MediaValentine Cake HouseNiaje and Bloggers Association of Kenya.

Overall, the awards ceremony went well with the audience and those in attendance generally agreeing with the judges’ decision that the winners deserved the accolades. The only exceptions being “Best Use of Social Media – Events” catergory won by Safaricom 7s Rugby Tournament which some felt should have gone to “Blankets & Wine” and “Best Use of Social Media Government Bodies” which was won by Kenya Vision 2030 but others thought should have been awarded to a different corporate – either Magical Kenya (KTB) or Kenya Wildlife Service (KWS).    

But it’s worth noting that after the nominations, the final winners were decided – it’s assumed – purely on the number of votes received and not the judges’ decision or choice.

Below is the list of Nominees in each category and eventual winners.

SOMA 2013 Nominees and Winners 




Social Media News Channel of the Year
Television Show /Programme  1. Churchill Show
2. Tujuane
3. The XYZ Show
4. Power Break fast Show
5. Kubamba TV show
 Churchill Show
Radio Show  1. The Jam 98.4 – Capital FM Kenya
2. Goteana Show- Ghetto Radio
3. G Money Iz me – Homeboyz Radio
4. Homerun – Easy FM
5. Hits Not Homework – Capital fM Kenya
 Homerun – Easy FM
Print magazines 1. Pulse Magazine
2. Zuqka
3. Insyder Magazine
4. Crazy Monday
5. True Love East Africa Magazine
 Pulse Magazine
Digital channels 1. Capital FM Kenya
2. Buni TV
3. Citizen TV Kenya
4. NTV Kenya
5. KTN Kenya
 NTV Kenya
 Social Media Personality of the Year
Media Personality of the Year 


1. Maina Kageni
2. Caroline Mutoko
3. Julie Gichuru
4. Larry Madowo
5. Mwalimu Kingangi
 Jullie Gichuru
Artist of the Year 1. Juliani
2. Sauti sol
3. Nonini
4. Crème de la crème
5. Muthoni Ndonga
 Sauti Sol
Most Influential Facebook Personality  1. Cabu Gah
2. Crazy Nairobian
3. Dennis Itumbi
4. Daniel Churchill Ndambuki
6. Dennis Maladit
 Daniel “Churchill” Nadmbuki 
CEO of the Year 1. Bob Collymore
2. Mugo kibati
3. Aly-khan Sachu
4. Maggie Ireri
5. Peter Nduati
 Bob Collymore 
Tweep of the Year 1. Chief Francis Kariuki
2. Dr. Paula Kahumbu
3. Sunny Bindra
4. Ory Okolloh – Kenyan Pundit
5. Boniface Mwangi
 Chef Francis Kariuki 
Most Influential Blogger the Year 1. Crazy Nairobian
2. Dennis Itumbi
3. Hot Secretz- Grace Kerongo
4. James Wamathai
5. Dr. Paula Kahumbu
 Crazy Nairobian
Overall Social Media Personality of the Year 1. Dennis Itumbi
2. Daniel Churchill Ndambuki
3. Crazy Nairobian
4. Bonface Mwangi
5. Dr. Paula Kahumbu
 Daniel “Churchill” Ndambuki 
Social Media Corporate Award of the Year
Facebook Campaign of the Year  1. Start Something new with Orange
2. Crack the case – Heineken James Bond
3. Tembea Kenya
4. Brig Zack back Home
5. 1 Billion Reasons to Believe in Africa
 Bring Zack Back Home
Twitter Campaign of Year 1. Chase Debate
2. Occupy parliament
3. Crack the case – Heineken James Bond
4. Brig Zack back Home
5. Chagua Peace
 Occupy Parliament 
Customer Service – Twitter 1. Safaricom
2. Kenya Commercial Bank
3. Kenya Power
4. Kenya Red Cross
5. Bata Kenya
Customer Service – Facebook 1. Eat Out Kenya
2. Safaricom
3. Samsung Mobile
4. Urban Bitez
5. Nokia East Africa
Facebook fan page of the Year 1. Juliani
2. The XYZ Show
3. Daniel Churchill Ndambuki
4. Daily Nation
5. KTN
 Daniel “Churchill” Ndambuki
Corporate Twitter account of the Year 1. Safaricom
2. Bata Kenya
3. Chasebank
4. Kenya Airways
5. DStv
Video Campaign of the Year 1. Faiba
2. Safaricom Naweza
3. Start Something New with Orange
4. Nairobi half life
5. Crack the Case – Heineken James Bond
Overall Corporate Award of the Year 1. Safaricom
2. Samsung Mobile Kenya
3. Bata Kenya
4. Airtel Kenya
5. Eat Out Kenya
Social Media Agency of the Year 1. Brand 2 D
2. Squad Digital
3. Gina Din Corporate Communications
4. Smoke Signal
5. Scanad
 Squad Digital 
Social Media Innovation of the Year 1. Twitter Big Stick
2. Chief Kariuki
3. Wanadamu
4. Farming Kenya
5. iVolunteer
Best Use of Social Media
Events  1. Groove Awards
2. The Mingle
3. Networking in Heels
4. Blankets and wine
5. Safaricom 7s
 Safaricom 7s
Corporate Social Responsibility 1. Stanchart Marathon
2. Lewa marathon
3. Bring Zack Home
4. United Colors of Kenya – Crown Paints
5. Rhino charge
 Bring Back Zack Home 
Government Bodies  1. ICT board2. Kenya Power

3. Magical Kenya – KTB
4. Kenya Wild Life Service
5. Kenya Vision 2030

 Kenya Vision 2030
Advocacy 1. Wildlife Conservation – Dr. Paula Kahumbu
2. Occupy Parliament
3. Chagua peace
4. Wanadamu
5. United Colors of Kenya – Crown Paints
 Occupy Parliament 


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