Sabrina Dar appointed Cisco GM for Kenya, Tanzania, Uganda, Rwanda and Ethiopia

 Sabrina Dar, Cisco's new General Manager for East Africa - Kenya, Tanzania, Uganda, Rwanda and Ethiopia

Sabrina Dar, Cisco’s new General Manager for East Africa – Kenya, Tanzania, Uganda, Rwanda and Ethiopia

Cisco has announced the appointment of Sabrina Dar as GM for East Africa – including Kenya, Tanzania, Uganda, Rwanda and Ethiopia replacing Dr Gilbert Saggia who has since moved to Oracle as Kenya country leader. Sabrina will report directly to David Meads, Cisco VP for Africa.

With more than 10 years’ experience in finance, strategy, marketing and sales with Cisco, Sabrina has worked in Cisco’s Emerging Theatre Partner Organization, and was also the marketing lead for Cisco’s London 2012 Olympics sponsorship. She has also held the role of UK and Ireland Enterprise & Commercial Market Manager and helped to develop the business case for, and deliver, a new partner go-to-market.

Said Sabrina of her appointment: “These are exciting times for East Africa as both public and private sector organizations embrace the next phase of internet growth and the tremendous change it will bring to all sectors of society. Cisco is committed to align with the national agendas for broadband acceleration by supporting both the public sector through this transformation and East African organizations to thrive in the new digital environment. I am delighted to be leading this dynamic, innovative region and with our partners take our focus and investment to the next level. Cisco is committed to supporting East Africa, as a significant contributor to its overall growth and increase in competitiveness on the global stage and I look forward to being part of it.”

Sabrina’s tenacity, commitment and positive impact on the Cisco business was recognized externally in May 2011, as Asian Women of the Year Achievement Award Business Leader within the UK. For her new role, Sabrina will be based in Nairobi, where she has extended family and will reconnect with her Kenyan roots.

Cisco also announced the appointments of David Meads to the role of Cisco’s VP for Africa responsible for the sales operations and go-to-market model across the continent and Dare Ogunlade as General Manager for Nigeria, Ghana, Liberia and Sierra Leone, effective June 2013.

As Cisco’s VP for Africa, Meads will be looking at how technology can drive country transformational opportunities within this environment, in particular broadband penetration, and help accelerate governments’ agendas.

David Meads said: “My key objective is to drive Cisco’s strategy to support African country innovation, prosperity, sustainability, and social inclusion through the build out of life-changing networks. Ultimately, Cisco wants to enable customers, nations and organizations in Africa to be more productive and competitive, through the adoption and use of technology. I am confident that with our new leadership in East and West Africa we will be able to make a significant contribution to the continent of Africa – with broadband as a platform for socio and economic transformation, harnessing the network to improve lives, empower citizens and make businesses more competitive.”

Lagos-based Dare Ogunlade – who also also reports to Meads – joined Cisco Nigeria in October 2006 as an Account Manager for Service Provider, moving onto becoming MTN Strategic Account leader for Nigeria and Ghana in 2011 and is vastly experienced in structuring complex deals bringing the wealth of knowledge and expertise required to accelerate the growth in the Nigeria region.



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