Brand Africa in association with Brand Finance, TNS and African Business recently named telecoms provider MTN as the “Most Admired” and “Valuable African” brand at the African Business Magazine’s African Business Awards in New York, USA.
The African Business Awards, launched in 2008 by African Business magazine, celebrate excellence in African business by recognising the individuals and companies that are driving Africa’s economy and creating new economic opportunities for citizens and communities. Brand Africa 100™ recognizes Africa’s Top 100 valued brands.
The Most Admired and Valuable Brands in Africa are limited to listed consumer brands or corporate brands that provide a significant endorsement to their consumer brands, operating in at least one market beyond their domestic market, and trades with a uniform brand identity and/or name. The valuation is limited to the estimated proportion of parent company revenues attributable to the brand on the African continent. The list of the brands that qualify for inclusion in the study is based on a multi-country consumer survey across Africa to determine the 100 Most Admired Brands in Africa.
An African Brand is defined as a multi-national brand developed ‘in Africa, by Africans,’ with a secondary or primary listing in Africa, serving customers primarily in Africa, with a growing international recognition and/or footprint, that contributes to Africa’s economic growth and global image and reputation.
MTN topped the league for African brands as the most admired African brand with a brand valuation of $4.655bn. Coca Coca is the top global brand in Africa with a brand value of $3.420bn. MTN also tops the league as the overall Most Admired and Valuable Brand in Africa.
Top 10 African Brands
|
No. |
Brand |
Industry Group |
Country of Domicile |
Global Brand Value 2013 |
Africa Brand Value 2013 |
Africa Revenues |
BV Change from 2012 |
| 1 | MTN | Telecoms Services | South Africa | 5,172 | 4,655 | 90% | -1% |
| 2 | Woolworths | Retail | South Africa | 1,294 | 1,294 | 100% | 24% |
| 3 | Shoprite | Retail | South Africa | 1,115 | 1,115 | 100% | 4% |
| 4 | Pick N Pay | Retail | South Africa | 1,035 | 1,035 | 100% | 89% |
| 5 | Globacom | Telecoms Services | Nigeria | 655 | 655 | 100% | 13% |
| 6 | Castle | Beverages | South Africa | 340 | 272 | 80% | 3% |
| 7 | Tusker | Beverages | Kenya | 222 | 222 | 100% | 561% |
| 8 | Dangote | Consumer, Non-Cyclical | Nigeria | 216 | 216 | 100% | 3% |
| 9 | Guaranty Trust Bank | Banks | Nigeria | 201 | 201 | 100% | -36% |
| 10 | Tiger Brands | Food Diversified | South Africa | 201 | 201 | 100% | 11% |
A Global Brand in Africa is a global multi-national brand developed outside Africa, with a primary listing outside Africa serving African customers, that contributes to Africa’s global reputation as a destination for economic growth and investment.
Top 10 Global Brands in Africa
|
No. |
Brand |
Industry Group |
Country of Domicile |
Global Brand Value 2013 |
Africa Brand Value 2013 |
Africa Revenues |
BV Change from 2012 |
| 1 | Coca-Cola | Beverages | United States | 34,205 | 3,420 | 10% | 27% |
| 2 | Shell | Oil & Gas | Netherlands | 29,752 | 3,273 | 11% | 6% |
| 3 | Samsung | Electronics | South Korea | 58,771 | 2,939 | 5% | 121% |
| 4 | Vodafone | Telecoms Services | Britain | 27,009 | 2,328 | 9% | 4% |
| 5 | Nike | Apparel | United States | 14,943 | 1,943 | 13% | -20% |
| 6 | Toyota | Auto Manufacturers | Japan | 25,979 | 1,819 | 7% | -10% |
| 7 | McDonald’s | Retail | United States | 21,642 | 1,082 | 5% | -11% |
| 8 | Pepsi-Cola | Beverages | United States | 18,701 | 935 | 5% | -2% |
| 9 | Airtel | Telecoms Services | India | 3,746 | 899 | 24% | 30% |
| 10 | Honda | Auto Manufacturers | Japan | 16,114 | 806 | 5% | 8% |
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