Orange tops QoS ranking, then takes war to Safaricom

PayG_Banner237x510bThe past few days have been good for Orange. What with the latest CCK Quality of Service (QoS) report released on January 7 stating that even though none of the four MNOs – Safaricom, Airtel Kenya, Orange and yuMobile – met their QoS requirements in the 2012/13 financial year, only Orange had the highest QoS score of 62.5 per cent.

The other four rivals performed below par, with all the three managing just 50 per cent out of the set minimum score of 80 per cent.

In the report, CCK (I don’t know when they will begin using their new name Communications Authority of Kenya, abbreviated as CAK as even the QoS report still refers to the regulator as CCK) – noted that all the operators met the KPI targets in respect to RX Level, Call set up time, Handover Success Rate and Call drop rate in the current assessment period.

The KPIs that have not been met by any of the operators in the current assessment period included call block rate, completed calls and call set up success rate (CSSR). The Commission will continue to engage the operators with a view to ensuring quality services are provided to the consumer. In addition, we are working on a number of regulatory measures to improve mobile cellular quality of services and it is hoped this will be reflected in the next report.

And like the saying goes, it never rains but pours. This is how Safaricom’s troubles could be summed up in the last few days.

As though not meeting the QoS requirements was not sufficient trouble, Orange – perhaps buoyed by the positive QoS report – immediately took the voice tariff war to its rival, taunting Safaricom on adverts that ran on print, online and electronic media platforms.

In the adverts – which refer to the Tujuane tariff – Orange informs the audience how it costs subscribers Kshs 4 to make Safaricom to Safaricom calls; Kshs 3 to make Orange to Safaricom calls before ending it by cleverly notifying the public that it only costs Kshs 2 to make Orange to Orange calls.

The audience or reader for that matter – who may be potential subscribers for that matter – are left to make the choice on which between the two networks is cheaper for on-net as well as off-net calls.


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