Scramble for right talent, battle for new IT clients…that’s Kenya’s PR firms

battleThat title to me captures the current on-goings at Kenya’s PR agencies. It seems the competition for new clients is still as cut-throat as always. Then there is the bitter war for the right people with the required talent and skill sets to service the clients, once the new accounts have come on board.

Let’s start with the scramble for new IT and tech accounts, as the lucrative fees they pay as retainer at the end of each month is what is basically used to pay the attractive salaries for the human resource servicing them.

Finally and eventually, the Samsung account has left the grip of Alfred Ng’ang’a – the PR industry old-hand who handled this consumer electronics account for as long as I can remember, at times even moving with the account as he changed employers.  That goes to show how the Samsung office here trusted and believed in his ability to handle the brand as a person.

Alfred handled Samsung while at MediaEdge before and even after the merger with RedHouse Group. He’s since left RedHouse and moved back to Ogilvy.

The reportedly lucrative Samsung account has moved to Gina Din Group, which also handles other IT-related brands notably Orange Kenya, Zuku, Tracom and most recently ZTE, which they serviced for 3 months. Gina Din Group’s contract with ZTE has Chinese tech vendor may be looking to sign a new agency.

Before Samsung was won by Gina Din, it was briefly held by Transcend Media which even handled the launch the Galaxy S 5 in Kenya.

Away from brands and moving to the hunt for talent, there have been two notable changes – Rodgers Wabito has left H+K Strategies for Tell-Em PR where it’s rumoured he’ll be in-charge of all the ICT-related accounts while Washington Akumu (who moved back to his editor job at Nation Media Group after a brief stint at Safaricom’s communications unit) has joined RedHouse group as an account director.

Tell-Em has various key IT clients that can keep Wabito occupied including Ericsson, Asus, Microsoft, Intel, SAP and Oracle. He should be upto the task as he’s also a PR industry veteran who’s previously handled Safaricom, Nokia and Epson just to name but a few.


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