Orange, Equitel gain as Safaricom, Airtel Kenya lose market share

Safaricom and Airtel Kenya lost their overall market share despite adding new subscriptions to their respective networks in the period between July and September 2015 according to the latest stats released by industry regulator Communications Commission of Kenya (CA).

During the period under review, Orange Kenya and Equitel (operated by Finserve Africa, a subsidiary of Equity Bank) however gained in market share.

According to the stats, Safaricom recorded a market share of 66.3 per cent which is a 1.7 per cent decline from last quarter’s 67.0 per cent while Airtel Kenya lost its market share by 0.3 percentage points to stand at 19.1 per cent.

Orange Kenya and Equitel, on the other hand, gained market shares to stand at 11.8 per cent and 2.9 per cent respectively.

Despite losing its market share, Safaricom gained 3.8 percent in the number of mobile subscriptions to stand at 25.1 million subscriptions during the period under review.

Pre-paid subscriptions grew from 23.3 million posted last quarter to 25.1 million subscriptions during the quarter under review. Similarly, Post-paid subscriptions increased from 805,651 to 833,818 subscriptions during the quarter under review.

Airtel Kenya also gained subscriptions to stand at 7.2 million up from 6.8 million subscriptions reported in the previous quarter. Pre-paid and post-paid subscriptions stood at 7.1 million and 146,873 subscriptions respectively.

Equitel gained by 24.3 per cent to record 1,085,869 total subscriptions all of which are on pre-paid.

The total number of subscriptions from Orange Kenya increased from 4.0 million reported last quarter to 4.4 million subscriptions during the quarter under review. Its pre-paid subscriptions increased from 4.0 million to 4.4 million subscriptions whereas and post-paid subscriptions dropped from 11,264 to 9,198 subscriptions during the quarter under review.

Overall, the number of subscriptions grew by 4.7 percent to reach 37.8 million up from 36.1 million registered during the previous quarter. Subsequently the growth in mobile penetration grew by 4.2 percentage points from 83.9 percent during the previous quarter to 88.1 percent during the quarter under review.

Pre-paid subscriptions continued to dominate the mobile telephony sector with the quarter in review recording 36.8 million representing 97.3 per cent of the total subscriptions. Post-paid subscriptions on the other hand grew to 989,889 up from 963,684 subscriptions registered during the previous quarter.


Be the first to comment

Leave a Reply

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.