MTN Zambia, Kirusa partner to launch new social media service

CMTN Zambia, has launched a popular social media service in partnership with Kirusa, a leader in voice and social media solutions for mobile users in emerging markets.

The AMAVIP service is one of the popular social media services offered by Kirusa that gives celebrities and their fans an opportunity to interact with each other in a more personal way.

The service enables celebrities and their fans to record and access voice blogs anytime and anywhere.  It is the easiest way to connect with notable personalities ranging from movies, music, politics ,sports and media.

AMAVIP also assists mobile subscribers to receive daily soccer updates, such as team news, pre and post-match analysis and quotes from team players and managers.  Users can follow their favorite clubs and teams and get alerts on football news, players, matches, goals, penalties and much more.

With this launch, MTN Zambia subscribers can get the latest updates from the various celebrities Kirusa has on its platform.

The first to launch on the AMAVIP service was famous DJ and musician JayRox and popular rapper and actress Bombshell.  In Sports, fans will be able to follow all the latest updates by major football clubs like Manchester United, Chelsea, Arsenal, etc.

Speaking at the launch,  MTN Zambia Chief Marketing Officer Manu Rajan said, “Celebrities are always considered icons and fans look up to them for inspiration. Services like AMAVIP give fans an emotional connection they seek with their favorite celebs. Fans can also respond to celebrities, making it an extraordinary experience.”

Meanwhile, Dr. Inderpal Singh Mumick, CEO of Kirusa said, “Zambia is tremendously enthusiastic about sports and celebrities.  Hence, we were confident that services like these would aid the nurturing of bonds between fans and celebrities. Over 200,000 fans are already connecting with their favorite stars on AMAVIP, and we look forward to having, even more, celebrities connect with their fans.”

Kirusa’s InstaVoice services have already made their mark in other African countries.  The InstaVoice Celeb has continued to attract mobile users everywhere, surpassing 11 million fans in seven countries.  Similarly, InstaVoice Sports has reached more than 2 million followers.

MTN Zambia is part of the MTN Group a multinational telecommunications company with a footprint in 22 countries in Africa and the Middle East.  It started its operations in Zambia in 2005 after acquiring the then Telecel.  It initially began as an exclusive GSM network providing voice and Short Message System (SMS) services. The portfolio has grown to include voice (local and international), data, fixed and wireless internet, money transfer and other value added services.

Kirusa is a leader in voice messaging and social media mobile apps that enable mobile subscribers to “Have a Voice!” and share their stories with their family and friends across the globe. Kirusa’s solutions include InstaVoice, InstaVoice Celeb and InstaVoice Sports apps, which are offered in partnership with more than thirty-five mobile carriers in Africa, India, LatAm, and the Middle East, as well as via the app stores, and are used monthly by over 80 million mobile users in four continents.

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