SEAT, Samsung and SAP partner to develop ‘connected car’

SEAT, Samsung Electronics and SAP have created a technological alliance to develop future projects for the connected car. At the 11th edition of Mobile World Congress (MWC), the three companies showcased concepts developed by pooling their innovation and industry-leading expertise.

Last year, SEAT and Samsung concluded an agreement on initial technology solutions that are currently featured in some SEAT models. This year the agreement is strengthened with the arrival of SAP, the world leader in enterprise applications, business networks and the Internet of Things (IoT).

“Samsung’s partnership with SEAT and SAP signals our commitment to developing innovative solutions for the next level of the connected car”, said Dr. Injong Rhee, Executive Vice-President and Head of R&D, Software and Services, Mobile Communications Business at Samsung. “Samsung is focused on bridging the gap between the consumer electronics and automotive industry by bringing the latest cutting-edge mobile technology to the driving experience”.

Luca de Meo, SEAT Executive Committee President, said: “For SEAT, connectivity is a key factor. This technological alliance with SAMSUNG and SAP strengthen SEAT’s aim of becoming a reference in the field of connectivity, and above all, of allying with the best partners to implement new mobility ecosystems business”.

“Delivering a scalable and global Internet of Things solution for the urban parking challenge requires collaboration from market innovators such as SEAT, Samsung and SAP”, said Bernd Leukert, member of the Executive Board of SAP SE, Products & Innovation. “By leveraging standard integration through SAP Vehicles Network (SVN) and SAP HANA Cloud Platform for the Internet of Things, SEAT has access to a global parking inventory of connected ‘on-street’ and ‘off-street’ parking, whereby user can secure payments via Samsung Pay and enjoy more seamless integration with numerous parking backend systems. Together, we are working to enable a simple urban parking user experience while laying the foundation for additional vehicle centric services”.

The aim of three-member alliance is to keep users safe and connected while on the road. In this regard, the R&D teams of SEAT, Samsung and SAP have joined forces to present several future connected car concepts at MWC. These include an app that lets you reserve a parking spot and enables you to pay for the service without leaving your car and digital Key Sharing (which basically means “fingertip authorisation for anyone, anywhere to use your car”).
At the Mobile World Congress 2016 in Barcelona, SEAT will present a proof of concept of the new MY SEAT App, developed in collaboration with Accenture, that explores the opportunities for new services enabled by the Internet of Things (IoT) and the connected customer and vehicle. The new MY SEAT App showcases new functionalities including remote control of connected home appliances, capabilities to replicate car dashboard warnings and alerts, and driver behaviour monitoring to offer driving tips, increase performance and even save money by reducing fuel consumption and unplanned car maintenance.


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