APO inks deal to distribute AfricaCom 2016 press releases

Informa Telecoms & Media has announced that APO will be the Official Newswire of AfricaCom 2016, Africa‘s leading telecoms event set for Cape Town, South Africa from November 15 – 17, 2016.

AfricaCom, the biggest and best tech event in Africa that gathers together senior decision-makers from the entire digital ecosystem will distribute its press releases via Africa Wire, the service for press release wire distribution and monitoring in Africa.

Used by some of the world’s largest technology companies, including, Facebook, Samsung, Orange, Ericsson, Tigo, Mahindra Comviva, Yahsat, Opera, MainOne, Kaspersky, and more, APO’s Africa Wire® has a potential reach of 600 million people and guarantees the most extensive outreach in Africa, acting as a channel that allows AfricaCom to target audiences in all parts of the continent and also the world.

This reaches over 150,000 journalists, bloggers and social networks, and redistributes content to more than 50 African websites, as well as to international partners such as Bloomberg Terminal, Thomson Reuters Terminal, Lexis Nexis and Dow Jones Factiva.

Craig Lumsden, Marketing executive for AfricaCom, commented, “APO has been our Official Newswire for many years and I have always been impressed with the work they deliver. Their attitude is great, they deliver on time and the quality that they produce is superb. Thanks to APO’s mobile reach, all AfricaCom press releases will be made available to subscribers of MTN Group, Airtel, Orange and Tigo in over 30 countries, with a total reach of 250 million mobile users in Africa. We couldn’t ask for more!”.

APO Founder and CEO, Nicolas Pompigne-Mognard, adds, “APO is delighted to have been named the Official Newswire for an event as prestigious as AfricaCom. APO is particularly focused on reaching not only mainstream media but also industry-specific publications across Africa; this endorsement from AfricaCom once again proves APO’s unrivalled capacity to reach the key media outlets in Africa.”


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