Kilimall has put in place major plans for the annual Black Friday shopping festival, making the annual sale such a big deal in its drive to grow market share in Kenya.
Speaking at a pre-warm launch today in Nairobi, Kilimall management said they have prepared to offer up to 70% discount for shoppers on Black Friday, which this year will be officially marked on November 25 under a campaign dubbed #ItsABigDeal.
(TOP: Kilimall MD Robin Xie speaks during the launch of the Kilimall Black Friday).
Black Friday is the most important shopping season of the year during which most retailers slash prices and run huge offers and giveaways. “We have signed deals with different manufacturers who have agreed to offer major price cuts on various categories of products on our website,” said Victor Ma, operations director, Kilimall International.
The partners include local shoe marker Bata, smartphone markers Samsung, Infinix, Tecno and Cubot as well as leading electronic firms Sayona, LG Philips, Sony, Skyworth, HotPoint and Skymax Electronics. Manufacturers have already confirmed HERO Deals (huge discounts) on their products include smartphone makers Infinix and Tecno as well as Skyworth TV. Talks are at advanced stages with more manufacturers ahead of the Black Friday.
Victor said Kilimall will stretch the shopping festival over five days to allow Kenyans more time to buy products at discounted rates. The Kilimall Black Friday sale begins on 21st November with bronze and silver deals of up to 50% discounts and climaxes with gold deals that will attract up to 70% discounts on “aspirational items usually unreachable for most customers.”
With over 50,000 items on offer in its various categories of electronics, fashion and home & living, KIlimall retailer is looking to better sales for last year when it sold 450,000 items in a single day, translating to five products per second. “We have expanded our warehouse and human resource capacity to handle increased traffic during the Black Friday sale,” he said.
Kilimall has huge discounts with various offers including free gifts and other big wins for shoppers, including smart TVs, phones and vouchers. The products on offer during the Black Friday offers include smartphones, TVs, household items and fashion brands such as clothes and shoes.
The top seller during the Black Friday campaign will get a fully paid five-day trip to Kilimall headquarters in Shanghai, China, while top five sellers will walk away with Kshs 150,000 each.