Safaricom declared ‘African Mobile Operator of the Year’ at CommsMEA awards

Safaricom has been named the ‘African Mobile Operator of the Year’ in the annual CommsMEA Awards for 2016. The Kenya-based telco was nominated for the award which is distributed by CommsMEA, a leading Middle Eastern publication that focuses on the telecoms sector.

The award recognises one mobile operator in Africa that has continued to develop, improve and innovate its mobile services while growing its penetration rate and improving customer experience. The judging criteria focuses on a combination of successful growth metrics; including financials, market  innovation and quality of service.

(TOP: Safaricom won the African Operator of the Year Award. Charline Fahed, sales manager, CommsMEA, collected the trophy on behalf of the winner).

The award, which was given during the 11th edition of the annual CommsMEA Awards seeks to acknowledge operators who have taken a leadership role in the region’s fast growing and rapidly changing telecoms sector.

The awards will also honour companies that have continually invested in technology, implemented winning strategies and developed services to capture the hearts and minds of end-users.

Over the last six months Safaricom has progressed its vision to Transform Lives by redefining its emphasis on putting the Customer First, Providing Relevant Products, and Enhancing Operational Efficiencies.

Increasing competitive pressures have ensured that the company continues to invest heavily in building a network that is fit for future challenges.

This year, Safaricom was up against other African operators including Ooredoo Algeria, Vodacom South Africa, Sudatel and Vodafone Egypt for the award.

This year’s judging panel consisted of a mix of industry analysts and commentators, including representatives from IDC Middle East, Turkey & Africa; A.T. Kearney; Deloitte Middle East; the Boston Consulting Group; Ovum and Booz Allen Hamilton.

Seventeen awards were presented at a gala dinner at the Conrad Hotel, Dubai, with around 200 ICT leaders and professionals in attendance. The 11th CommsMEA Awards attracted a strong field of nominations, reflecting the various ways communications technology is taking fast strides towards a complete revolution.

Below is the full list of winners of the CommsMEA Awards 2016:

Most innovative new service of the year – Huawei – MVNE

Business service award – Mahindra Comviva

Satellite Service of the year – Yahsat

IPTV service of the year – Ooredoo Qatar

Award for connecting the unconnected – Yahsat

Customer service provider of the year – STC

M2M solution of the year- Etisalat – M2M control centre

CSR campaign of the year – Ericsson, Asiacell, and IRC 

Marketing campaign of the year – Zain Iraq- Hassa Eliya (Now for Me) campaign

Telecoms technology investment of the year – Ooredoo Oman

Network optimisation award – Nokia and Ooredoo Qatar

Regulator of the year – The UAE Telecommunications Regulatory Authority (“TRA”)

Middle East mobile operator of the year – Etisalat

African mobile operator of the year – Safaricom

Overall operator of the year – Zain group

Editor’s choice award for managed services innovation – Du

Editor’s choice award for mission critical communication – Bravo

The annual CommsMEA Awards acknowledge operators and other technology providers who have taken a leadership role in the region’s fast growing and rapidly changing telecoms sector. Basically, the awards aim to recognise those organisations that have helped turn the communications sector in the Middle East and Africa into one of the most dynamic and vibrant in the world.


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