Econet Wireless has launched InstaVoice Missed call, Voice SMS, Voice Mail and Sports Services in Lesotho by partnering with Kirusa, a provider of telecom and social media solutions. The launch also heralds Kirusa’s entry into Lesotho’s telecom industry.
These services will enable Econet subscribers in Lesotho to manage their missed calls, voicemails, and voice messages; and create an exclusive platform to receive daily soccer alerts and updates from their favorite clubs.Over 40 mobile operators across the globe have partnered with Kirusa to provide an integrated InstaVoice experience to 100 million monthly active users.
With the deployment of InstaVoice service in Lesotho, an Econet subscriber can manage his/her missed calls, voicemails and voice messages using the InstaVoice app. The app, with its intuitive and unique chat-like interface allows the user to respond to missed calls and voicemails, through text as well as rich media. With features like unlimited voicemails, content delivery over email, option to link multiple numbers, and message withdrawal, InstaVoice is transforming the missed call and voicemail experience, the way we know it. Econet Wireless users, who do not have the app, are alerted over SMS with a link to voice content.
Subscribers can opt for InstaVoice Sports Service to receive daily soccer alerts and updates from their favorite clubs. These updates include team news, pre and post-match analysis, and quotes from team players and managers. Kirusa’s partnership with ‘goal.com’ gives subscribers access to top content updates from Manchester United, Chelsea, Arsenal, etc., along with exclusive alerts on players, matches, goals, penalties, and a range of other options. InstaVoice Sports Serviceis immensely popular inAfrica and provides updates on 40 plus soccer clubs, with 400 million fan sign-ups.
Speaking at the launch,Maurice Newa, Chief Commercial Officer of Econet Telecom Lesotho, said, “Kirusa has a proven track record in the African Telecom sector. We are delighted to introduce its InstaVoice Services through which we can offer our subscribers a differentiated and engaging experience”.
He further added: “Kirusa’s InstaVoice Sports service is very relevant forour country as football is the top sport and most widely played game. Many of Lesotho’s top footballers have moved on to play professionally in South Africa like BushyMoletsane and KopanoTseka.”
Dr Inderpal Singh Mumick, Founder, and CEO of Kirusa said, , “We are thrilled to announce Kirusa’s inroads into the Lesotho Telecom sector. In Econet, we have a partner who shares our vision of a better-connected world, and we couldn’t behappier to enter Lesotho through this association.We hope that Econet users in the country will enjoy the innovative InstaVoice Services.”
With this launch, Econet subscribers in Lesotho can avail of a differentiated call completion service and an uninterrupted medium of infotainment.
Econet Telecom Lesotho (ETL) came into being following the merger between Telecom Lesotho and Econet Ezi~Cel Lesotho in April 2008. When Eskom Enterprises sold its shares to Econet Wireless Global, Econet became a majority shareholder with 70% shareholding while the Government of Lesotho remained with 30%.
The merger of the two companies allowed ETL to provide both fixed and mobile services under one license. The main benefit of this merger is that ETL is now able to offer customers total, converged communications solutions for fixed and mobile voice, as well as internet and data needs.
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