ShowMax partners with Seacom to enhance experience for Kenya-based subscribers

ShowMax has partnered with Seacom, a major pan-African data service provider and the first company to launch broadband submarine cables along Africa’s eastern and southern coastlines.

As part of the deal, Seacom will host ShowMax caching servers in Nairobi, thereby allowing for peering to take place with local internet service providers (ISPs).

Explaining what this means for subscribers, ShowMax Head of Distribution Mike Raath said: “The net effect of placing caching servers in Nairobi is that customers can pull video content from much closer to home, which means faster response time and less buffering. This move also lays the groundwork for further expansion in East Africa as we continue to roll-out ShowMax in new countries.”

In addition to delivering an improved customer experience, this agreement also brings benefits to local ISPs in the form of lower costs. Explaining this, Raath said: “By peering with local ISPs, they’ll now be able to get ShowMax content directly rather than having to pay transit costs from servers based thousands of kilometres away. This is yet another way we’re working to make sure that ShowMax is the internet TV service listening to the needs of consumers and partners in Africa.”

ShowMax is an internet TV service or subscrition Video-on-Demand (VoD) service . For a single monthly fee, get all-you-can-eat access to a huge online catalogue of TV shows, movies, kids shows and documentaries. Start and stop when you want. No ads. Cancel anytime – there’s no contract.

Stream ShowMax using apps for smart TVs, smartphones, tablets, computers and media players. ShowMax also works with Chromecast and AirPlay. Manage data consumption using the bandwidth capping feature. No internet? No problem – download up to 25 shows to smartphones and tablets to watch offline. ShowMax was born in 2015 and is part of the Naspers group. ShowMax is currently available in 65 countries.


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