Huawei Mobile Kenya has launched its new dual camera device Huawei GR5 2017 in the market, as it strives to enhance its business footprint in the local market this year. The company will be looking to build on the growth realized last year which saw its market share increase to 14%.
In 2017 Huawei Mobile Kenya intends to leverage its performance and grow local sales by 50% by bringing more innovative products to the market.
GR5 2017 is the first ever device in the local Smartphone market that has a premium and powerful dual camera in the mid range devices. The dual camera Smartphone boasts 1 3GB RAM, 32GB ROM, Long battery life with capacity of 3270mAh, Finger print 3.0 and 5”.5 FHD display.
Speaking during the launch of the device, Huawei Mobile Kenya Country Manager, Mark Hemaobin said despite stiff competition, the company’s device business continues to grow in the local market. He attributed the growth on the firm’s consumer-centric approach that focuses on creating meaningful innovation, as well as ongoing commitment to building a premium brand and reinforcing retail channels and after sale service capabilities.
The GR5 2017 is designed for technology trendsetters looking for a superb Smartphone camera on a budget. Like its predecessor – Huawei GR5, the Huawei GR5 2017 offers features and technologies to rival even the most expensive handsets. It provides speedy performance, exceptional battery coupled with Huawei’s intelligent power-saving technology that ensures 1.5 day of productivity on a single charge.
“This year, for us to maintain sustained growth not just locally but globally, we will be looking to strengthen our supply chain, channels, services and several other areas required to help us streamline our operations, improve the efficiency of our decision-making and implementation, drive our internationalization strategy and proactively develop future capacity,” said Hemaobin.
He noted that the company will continue strengthening its working relationship with key partners in the market by reviewing their needs in terms of market segmentation and provide them products that best suit their customers. The GR5 2017 will be retailing countrywide for Kshs 35,000.
“The Huawei GR5 2017 follows the overwhelming customer demand for powerful budget smartphones which offers productivity, entertainment and superb photography experience”, said Hemaobin.
In 2017, Huawei will continue to put consumer needs first and enhance its consumer-facing capabilities in the channel, retail, brand, marketing and services. This will strengthen its business base and streamline its operations and customer service. In the meantime, Huawei is well-positioned to continue its presence in the smartphone, wearable, smart home and cloud markets, with the aim of becoming an end-to-end solutions and platform service provider, offering consumers a more convenient and intelligent way to connect their lives. It will continue building on its core competencies to lead the future and become a popular cultural and technical brand for consumers.