Three East African – Kenya, Uganda and Rwanda – have unveiled a new portal with the aim of jointly marketing the region’s tourism products to potential visitors.
The platform is meant to provide a new avenue for the region’s travel and tourism players from the three countries to place their travel packages and provide a new channel to reach out to regional and international markets according to an article in Business Daily.
It will also be a one-stop-shop for information on tourist products, destinations and experiences with the aim of enhancing access to information.
The Borderless Borders portal was launched during Pearl of Africa Tourism Expo in Uganda.
“The launch of the portal comes at a time when East African countries are jointly working towards marketing the region as a single destination,” Kenya Tourism Board CEO Betty Radier said during the launch of the portal in Kampala.
For tourists, the portal aims to increase awareness of the region’s tourism products and other related tourism information and act as an interactive guide to the destination for research and conversion to bookings while tourism industry stakeholders will benefit from the platform as it provides an avenue to link with consumers interested in visiting the region, a platform to showcase products and services; and access information on Exhibitions and road-shows, amongst other joint promotional campaigns.
Howver, it remains unclear why other members of the EAC – that is Tanzania and Burundi – are not part of the Borderless Borders initiative.