MYDAWA service to be launched in Kenya on March 28

A new mobile service to help Kenyans access and purchase quality medicine online is set to be launched later this month.

MYDAWA is a mobile app that enables consumers to purchase authentic medicines, health and wellness products. It gives consumers the confidence of quality and value for their money.

MYDAWA features a unique track and trace mechanism that consumers can use to verify authenticity of products from source, while offering convenience and privacy to the consumer. It also offers value for money as it does not charge any service fees, transaction or delivery costs.

The service has been developed in Nairobi in collaboration with a diverse array of healthcare practitioners. MYDAWA aims to bridge the gaps between healthcare providers and patients thus improving quality and cost of care.

MYDAWA will officially be launched on Tuesday, March 28 th 2017 in Nairobi before it’s rolled out in other counties later this year.

Date:                         Tuesday, 28th March 2017

Chief Guest               ICT CS Joe Mucheru

Venue:                       Sankara Hotel, Nairobi

Time:                         9.00 a.m.

 Other speakers include;

1.          Dr Kipkerich Koskei – CEO & Registrar, Pharmacy and Poisons Board

2.         Mr Neil O’Leary – Chairman & CEO, Ion Equity and MYDAWA founder

“I believe in a world where digital technology is an enabler of a better life. Globally, Kenya is seen as a leader in innovation and we aim to harness it in delivering high quality healthcare products, safely, conveniently and affordably. We chose Kenya for this because the environment here is right. Kenyans are not afraid to tackle problems and adopt solutions that fit their needs. Look at the example of the M-Pesa, a world leading innovation with ever growing relevance 10 years after inception,” said Neil O’Leary, founder, MYDAWA.

As part of its pre-launch activities MYDAWA is engaged in a number of activities-to sensitize users and drive uptake. Notably the company is carrying out a series of educational workshops with healthcare professionals.

Nairobi residents can now access and sign up for free online or download the MYDAWA app from the Google Play Store to start purchasing quality medicines and health products.