Samsung Electronics East Africa has introduced the J7 Neo in the market, a new 4G LTE smartphone. The device will retail at Kshs 22,000 and targets the mid-tier smartphone category.
“We understand the dynamics of the emerging and developing markets, where we have to create a balance between the entry level, mid-level and flagship models,” Mr Jung Hyun Park, VP and MD of Samsung Electronics East Africa, said.
“Mobile data subscription is growing at a fast pace especially among the millennials. Fast and reliable data will therefore be a key consideration when this demographic makes their next smartphone purchase. Samsung is therefore gearing itself to provide quality and affordable 4G-enabled devices. If you look at the J7 Neo, it comes with 4G support. Consumer experience is also a key consideration especially when browsing on the internet.”
The J7 Neo has 5.5″ screen and HD resolution (1,280 x 720 HD). It also has the Octa-core 1.6 GHz processor with 2 GB of RAM, 13 MP rear and 5MP front camera. The Galaxy J7 Neo is a power-efficient device thanks to its 3000mAh battery.
The Galaxy J7 Neo is available countrywide at the Samsung brand stores and authorised dealers.