Pieter Bensch, quits HP Enterprise, to head Sage operations in Africa and Middle East

Sage, a provider of cloud accounting, people and payroll, and payment systems, has announced the appointment of Pieter Bensch as the company’s Executive VP for Africa and Middle East.

In this position, Bensch will lead the growth of Sage’s business across the region and focus on expanding its leadership in the market for cloud-based accounting, people & payroll, and payments software. He will also oversee the local strategy to help business builders and entrepreneurs move to an admin-free world by 2020.

(TOP: Pieter Bensch, the new Executive VP for Africa and Middle East at Sage).

Bensch joins Sage from HPE (Hewlett-Packard Enterprise), where he was the MD for South Africa. Prior to joining HP, Bensch held a range of senior positions at Oracle, including VP of Oracle Europe, Middle East and Africa (EMEA), VP of Customer Support for MEA and VP and MD of Oracle SA.

Says Bensch: “I’m joining at Sage at an exciting time when its business is enjoying rapid growth through Africa and Middle East and its cloud-enabled products are gathering momentum. I’m looking forward to working closely with the regional team as we strive to help empower entrepreneurs and business owners to spend less time on admin and more time on what they love doing. With a high-performance culture, hunger for success and smart technology, Sage is a perfect fit for me.”

Sage currently has more than 13,000 staff working in 23 countries to serve over 3 million entrepreneurs, business owners, tradespeople, accountants, partners, and developers to empower and efficiently run their enterprises.


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