Gionee targets Kenya’s youth segment with new smartphone, the Gionee X1s

Gionee has launched its X1s smartphone in Kenya targeted mainly at the youth market. The X1S, which was launched recently in Asian markets, comes with a fingerprint sensor, bigger battery capacity to last for two days, three slots for SIM and storage, and a selfie-focused camera, among other features.

The X1s has been priced at Kshs 19,000 and comes in black and gold colours. It is expected to get a boost from the festive spending during Christmas and New Year celebrations.

(TOP: Carol Njenga, Gionee product consultant – left – takes a selfie using the newly launched Gionee X1S with Peate Shaw, Gionee Marketing Manager and Dismas Omondi, the firm’s regional manager for Nairobi, soon after the launch).

The X1s has 3GB of RAM storage and 32GB internal storage that can be expanded to 256GB using the microSD card.  “X1s brings consumers premium photography and advanced features that go beyond the conventional boundaries for this price segment,” said Eric Ai, the GM for Gionee in Kenya.

He said Gionee has upgraded the cameras for X1s to 13-megapixel rear with flash and a 16-megapixel front with flash for selfie lovers, backed by a larger 4000mAh battery.

“The new X1s has been shaped by user demands and adopted a 16MP selfie camera that allows users to take brighter, more beautiful and more natural-looking selfies anytime, day or night. It can capture four times of amount of light, which improves the imaging quality greatly, especially in low light,” Mr Ai said.

In X1s, he noted, Gionee is offering smartphone users a combination of advanced technology and enhanced selfie and battery capabilities in line with the X series goal to establish a stronger connection with the younger customers.

The phone comes with a 5.20-inch touchscreen display with a resolution of 720 pixels by 1,280 pixels. It runs Android 7.0 and weighs 166.00 grams.

It is fitted with smart power consumption management software that optimises performance to ensure the device is always powered. “The X1s also has a split-screen function that makes it possible for you to hold two different things in one screen at one time,” Mr Ai said. “Users can, for example, keep chatting while watching videos.”


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