Oki merges its Africa, Middle East and Europe sales operation into single unit

OKI Europe, a printing solutions provider, has merged its entire Africa, Middle East and Europe (EMEA) sales operation (with the exception of Russia) under one umbrella in an effort to creating an agile, efficient and highly responsive operation.

As a result of the move, the firm’s current group of sales companies across EMEA will be combined under one legal entity with cross-border merger taking effect on January 1, 2018. Poland and Finland will however join the other companies later within the month. 

For some time, OKI Europe has been moving towards a single, more united organisation structure with consistent back office processes and efficient and effective sales and marketing programmes including pan-EMEA initiatives such as product launches, marketing campaigns and dealer incentives. It believes that replacing multiple and diverse activities under different legal entities with a single, simplified structure will enable more agility and a stronger closer relationship both with the channel and end customers, backed by a larger organisation offering more stability and credibility than the current independent local companies. 

“As we work in an environment which is highly competitive and where customer requirements are continuously changing, we recognise the need to be identified as a credible brand. Bringing all our sales companies into one legal entity with a strong yet simple structure and consistent approach, will help us drive that confidence while maintaining sufficient flexibility to deliver on differing customer needs” says Dennie Kawahara, MD, OKI Europe. 

“We believe as a company OKI Europe has been demonstrating this flexibility, evolving our product lines with the changes in business brought about by the digital revolution and ever-present need for unique demands, while maintaining our high quality at affordable prices. Now as one united business, we believe this decision further enhances our capability to serve our customers and partners in a more consistent, effective and agile way and we are in a good position to move further forward with more confidence as a single robust and resilient operation.”

OKI Europe is a division of OKI Data Corporation, a global business-to-business brand whose portfolio includes professional in-house printers, applications and services.

Since it acquired wide-format printer business of Seiko I Infotech, a subsidiary of Seiko Instruments, OKI distributes precision-engineered wide-format printing systems specifically for the sign, graphics, CAD and GIS markets that provide industry-leading productivity and image quality. With an EMEA wide network of authorised distributors and dealers, OKI Europe provides complete printing solutions including wide format printers, inks, media, software, installation, support, knowledge and training. Currently, OKI Europe employs over 500 staff in 15 locations and is represented in 60 countries throughout the EMEA region.


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