After ‘Business Insider’, Ringier enters into content deal with ‘The New York Times’

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After Business Insider, Ringier Africa Digital Publishing (RADP) has further expanded its news and media portfolio by entering into a digital content license agreement with The New York Times News Service and Syndicate, the licensing and syndicate division of The New York Times. RADP will publish New York Times content under its ‘Pulse’ brand in Ghana, Kenya and Nigeria.

The New York Times is a global media outlet renowned for news and opinion, which will complement Pulse’s news coverage. Pulse readers will now have access to The New York Times’ top news of the day as well as a selection of other digital articles addressing key social, political and economic issues as well as videos, photos and graphics.

(TOP: The New York Times logo. Photo: CNN).

“Publishing content from The New York Times will be setting new standards in the regional media space, offering up-to-date information at any time of the day, directly to Africa’s media consumption tool of choice, the mobile phone, via the Pulse website and our newly launched mobile app,” says Tim Kollmann, MD of RADP.

The agreement expands Pulse’s editorial scope to include more politics, current affairs and international news stories.

Ringier Africa & Asia CEO, Robin Lingg, adds: “Ringier is constantly reaching out to new opportunities to strengthen its position as an innovative and leading digital publisher. We are excited about this cooperation with The New York Times. We see a lot of great potential in the product and its further growth opportunities on the continent. The inclusion of New York Times journalism comes at an exciting time for our publishing company, as we continue to invest in building out a fast-moving, pioneering, credible and truly pan-African digital publishing network.”

The New York Times is known globally for innovation in its print and digital storytelling. With the Ringier agreement, New York Times journalism will reach a new digital audience.

Michael Greenspon, GM of News Services and Print Innovation for The New York Times, says: “Ringier has a deep understanding of the digital space and is the ideal partner to help us bring The New York Times voice to sub-Saharan Africa. We are delighted that this agreement will expand the reach of our journalism to new readers.”

Apart from content from The New York Times, Ringier also has existing content agreements with Business Insider. The firm, which had a short-lived and ill-fated partnership with Ghafla! in Kenya, also distributes Men’s Health and Women’s Health in Nigeria and Ghana.


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