Lorna Irungu to head Gina Din Group, the first PR agency to represent Safaricom

The Gina Din Group (GDG), the pioneer communications which was the first to handle the Safaricom account when the telco launched in early 2000’s, has appointed Lorna Irungu – Macharia as the PR agency’s new MD, replacing Eddie Wachira who held the position for a short but tumultuous stint between 2013 to 2014.

Lorna Irungu – as Mrs Macharia is commonly known – was prior to her new role running her own boutique communications firm and brings deep industry experience to the role. With over 20 years work experience, Lorna is well versed in media and event management, crisis communication, strategy, and brand development.

(TOP: Lorna Irungu-Macharia, the new MD of the Gina Din Group).

Her work has focused on clients with a strong social impact mission across private, public and social sectors and is a key part of experience she will be bringing to the role.

A graduate of Daystar University, Lorna is also a 2010 Archbishop Tutu Fellow and 2016 Eisenhower International Fellow. The appointment of Lorna also sees her join the board of directors together with Caroline Obara, a long-standing GDG employee and current Finance Director of the group.

“The success of our business has always been in identifying the opportunities, taking the lead and putting together the right time with the right skill set. Lorna’s addition to lead the team lives up to this belief,” said Gina Din-Kariuki, GDG founder and executive chair .

As executive chair, Gina Din Kariuki retains her role of providing overall strategy and guidance to the group while dedicating more time to the Gina Din Foundation.

Apart from Safaricom, the Gina Din Group, previously called Gina Din Corporate Communications, has handled a number of technology and ICT clients in its 20-year history. Among these are Ericsson, MTN Business, Zuku, Telkom Orange Kenya (now Telkom Kenya).

The firm also served as the training ground for many PR professionals – some of whom have since left for greener pastures or set up their own outfits – by providing them with an opportunity to learn the ropes of the trade while on the job.

By bringing in Lorna to lead its day-to-day operations, GDG seems keen to reclaim its former glory and standing, both within the PR industry itself as well as with former and potential clients, as it strives to shape not just Kenya’s, but Africa’s, conversations.


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  1. Edelman Kenya Set to Acquire Gina Din Group for an Undisclosed Amount - Business Times Kenya

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