DiGiSPICE expands to Kenya, aims to reduce distribution costs, tame piracy for artistes

Digital music content distributor, DiGiSPICE through its local subsidiary, Spice VAS Kenya, has announced deployment of its content management system to help music artistes reduce distribution costs and tame piracy in the market.

DiGiSPICE, the sole distributor of Universal Music Group (UMG) content in Africa and exclusive distributor for Tanzania’s mega star, Diamond Platnumz, said the company brings learnings and expertise from across the globe to support growth of artists in Kenya, Africa and where it has a presence.

(TOP: Tanzanian artiste Diamond Platnumz addresses journalists during the Safaricom press conference at Michael Joseph Centre recently. He’s in the country to launch his new album titled “A BOY FROM TANDALE”. DiGiSPICE is an exclusive distributor for the artiste).

DiGiSPICE CEO-Africa, Arun Nagar said the deployment of state of the art Content Management System addresses the key issue of transparency in the industry.

“The core focus of DiGiSPICE is to ensure artists get what is rightfully theirs, paying out royalties and alleviating the days where success and fame does not correspond to income,” said Nagar.

“Our Content Management System is a form of digitization that monitors artistes’ content performance – number of times streamed or downloaded, revenue earned, and number of consumers reached – leaving no gaps for misdeclaration of data affecting the artists’ income and future prospects for growth.”

“These are key differentiators that show the DiGiSPICE prowess in this sector and the many exciting things you will see from us In Kenya and beyond borders across Africa,” said Nagar.

Digital distribution has had a significant and well-documented impact on the music and content industries – from considerably reducing the costs of distributing recorded content to destabilising piracy on a large scale.

These developments, he said have challenged established business models and enabled new ones to shape the lives of artists.

As a major content distributor and digital transformation company in Africa as well as on global scale, DiGiSPICE also plays a role in distributing content on traditional VAS platforms such as Skiza on Safaricom as well as other telco platforms across Africa and other digital channels such as YouTube.

In an era marked by rapid technology shifts and massive disruptions, DiGiSPICE is positioned as a trusted strategic partner in the digital transformation of private & public enterprises and governments.

Since 2000, DiGiSPICE is known to its customers as a thriving, innovation-led organization. With extensive experience in running telecom services in India (Spice Telecom), creating telecom-focused IT and content solutions and building fintech platforms and mobile ecosystems for government services, DiGiSPICE has catered to a diverse set of customer needs, whilst keeping pace with the rapid evolutions in the tech industry. The firm’s in-depth knowledge of digital domains, technical insight, customer-first approach and agile service delivery has helped it achieve a leading position in the segments it operates in.


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