After 2 years at Lenovo, Danish Oyugi moves to Philips as GM for East Africa

Danish Oyugi, who joined Lenovo from Samsung in early 2015 as the device vendor’s head of mobile division before being promoted to Country Manager for Kenya and Cluster Lead for East Africa, has left the firm and moved to Philips as the GM for East Africa.

According to his professional profile, Oyugi joined Philips in late 2017. In his current position, he manages sales and commercial partnerships with customers in Eastern Africa – a role which covers Kenya, Tanzania, Uganda, Ethiopia, Rwanda, Burundi, Eritrea and Djibouti.

(TOP: Danish Oyugi, the Business Head for Lenovo East Africa – left – with Shikha Monga, the Regional Marketing Manager, during the launch of new Lenovo models in Kenya in 2015).  

He also creates and implements the national sales and distribution strategy and the Sales Plan, including sales forecasts and AOP (Annual Operations Plan) while remaining within the distribution strategy of the Business Unit.

Reporting directly to the Business Leader for Africa, Oyugi also leads a national sales team and national KAMs (key account managers), Retail & Shopper Manager, BDM & Marketing Manager while getting necessary support from other functions, that is product marketing, logistics and HR.

Before Lenovo, Oyugi spent over 3 years at Samsung as head of Country Kenya from late 2011, a role whose responsibilities included Sales & Channel Management, Trade Spend Optimization, Pricing Strategy, Promotion Management, Market Sensing (Consumer & Shopper Insight Building), Account Business Planning & Retail Management and Demand Forecasting.

Oyugi joined Samsung from Nokia where he’d spent a total of 3 years and 4 months, having joined as an Account Manager in October 2007 before rising to Sales Manager for Kenya a year later.


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