Conrad Onyango, a former People Daily reporter who moved to PR and communications consultancy by joining PMS Group as the PR and Editorial Manager towards the end of 2016, is set to leave the firm at the end of this month. Onyango is reportedly moving to Habari Consulting, an outfit which provides both online and offline marketing and communications services to clients.
Onyango, who prior to People Daily had a stint in broadcast media as a Reporter with KBC Radio, is described in his professional profile as an “experienced Writer and Editorial Manager with a demonstrated history of working in the Media, Public Relations and Marketing industries,” and also “skilled in Content Development for Multimedia platforms, Content Marketer and Media Relations expert.”
(TOP: Conrad Onyango).
In his new position at Habari Consulting, he will be in charge of development and production of digital content for web, blogs, social sites as well as some offline platforms while leading a team generating copy and social media.
According to a source, Onyango will be developing creative content ideas and concepts for execution on multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.), while leveraging on data to develop compelling brand stories for clients.
“He’ll be responsible for the development and execution of editorial strategies and advice on best content creation practices for online platforms. He will also oversee the planning, development and management of informational content, quality control or oversight in content across chosen publishing platforms,” stated the source, adding: “He will further be researching markets and industries to compare and create innovative and original content; collaborating with campaign managers, creative team, and designers to ensure integration of content activities within traditional marketing campaigns.”
On its website, Habari Consulting, – which has been in operation for over a decade – describes itself as a “group of experts with experience in various market sectors, channels and marketing disciplines”.
The departure of Onyango brings to 3 the number of staff who have left PMS Group, the company founded by Joanne Mwangi, the newest member to join the KCB Lions Den team as a judge. Others who have left PMS since 2016 are Macharia Kamau, who moved back to Standard Group where he was a newspaper reporter and Kevin Otiende, who has since set up his own PR outfit, CALLA PR.