Redington Gulf to distribute Delta UPS systems in East Africa




Delta, a power and thermal management solutions vendor, has launched its East Africa operations in Kenya through a partnership with Redington Gulf.

The company marked its entry into the market by announcing the signing of a partnership agreement that designates Redington Gulf as its authorised distributor of its Uninterrupted Power Supply (UPS) systems in East Africa.

Redington Gulf is a major distributor specialised in providing end-to-end supply chain solutions in this high-growth market in East Africa. The aforementioned agreement is expected to create synergies resulting from the integration of Delta’s state-of-the-art UPS systems and Redington Gulf’s local market expertise, partner ecosystem and services platform to ultimately enhance the power reliability, protection and efficiency of various mission critical applications in the region.

(TOP: Motaz Al Ma’ani, Senior Director and GM for Middle East and Africa, Delta – right – shakes hands with Vipul Rathod, Redington Kenya Country Manager during the launch of Delta Electronics into the East African Market. Delta has partnered with Redington who will be the main distributor in the region to distribute Delta’s UPS solutions).

Speaking about the announcement, Motaz Al Ma’ani, Senior Manager and GM, Middle East & Africa, Delta Electronics EMEA Region, stressed that the growth of a business should never be at risk of limitation or delay due to avoidable technical restrictions of existing power hardware. He also added that with its Datacentre and UPS solutions, Delta delivers a competitive edge to companies that are reliant on first rate power solutions.

“Delta’s flexible and scalable UPS solutions are built to be easy to expand as required and to accommodate the demand for power protection” said Al Ma’ani. “We are committed to improving the solutions we offer through advanced technology and innovation, to ensure that we meet the needs of our consumers while delivering utmost value and efficiency.”

Also commenting about the agreement, Redington Gulf President, IT Volume Africa, Aloysius Fernandes, said that the partnership would reinforce its vision of being the leading Value-Added Distributor and Service Provider for all global brands in IT and Telecommunications for Middle, East, Africa, Turkey and CIS countries.

“We are excited to be affiliated and named as the distributor of choice for the world recognised brand, Delta Electronics. Indeed, this is a great addition to our growing portfolio,” he stated.

The announcement is timely and comes as a relief to many companies, as the lack of a stable electricity supply is often cited as a major constraint of doing business in East Africa. It is estimated that power outages often lead to losses of 1% -2% of the annual GDP. 78.9% of businesses in the region report having experienced electrical outages. In a typical month, the number of outages is about nine, with the average duration of an outage lasting for six hours – which has a considerable impact for any business competing in today’s always connected, digital economy.

Delta’s entry into East Africa – as supported by Redington Gulf – will see businesses gain access to a stable and consistent power supply even during supply failures, which will greatly reduce costs to a business and drive competitiveness while ensuring operations continue to run smoothly.

The Delta Electronics’ UPS systems are trusted as the ideal power solutions by a wide range of industries spanning from financial institutions, to IT centres and SMEs. For example, mission critical applications in airline companies in the Middle East and telecom carriers in Saudi Arabia, benefit from the high-quality power protection provided by our systems.  The UPSs are designed to work as advanced power managers capable of ensuring the availability of an uninterrupted power supply while safeguarding against several potential energy issues, including voltage surges and spikes, voltage sags, total power failure and frequency differences.

Delta, founded in 1971, is a global leader in power and thermal management solutions and a major player in several product segments such as industrial automation, displays, and networking. Its mission statement, “To provide innovative, clean and energy-efficient solutions for a better tomorrow,” focuses on addressing key environmental issues such as global climate change.  As an energy-saving solutions provider with core competencies in power electronics and innovative research and development, Delta’s business domains include Power Electronics, Automation, and Infrastructure. Delta has 163 sales offices, 64 R&D centers and 39 manufacturing facilities worldwide.

Throughout its history, Delta has received many global awards and recognition for its business achievements, innovative technologies and dedication to corporate social responsibility. Since 2011, Delta has been selected as a member of the Dow Jones Sustainability World Index (DJSI World) for 7 consecutive years. In 2017, Delta was selected by CDP (formerly the Carbon Disclosure Project) for its Climate Change Leadership Level for the 2nd consecutive year.




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