China to help Africa achieve media excellence, progress in digitalization




About 400 delegates and senior government officials from 42 African countries have converged in Beijing for the fourth Forum on China-Africa Media Cooperation. The forum aims to enhance the media cooperation and exchange between China and Africa and boost the development of China-Africa ties in general.

The annual forum has become a highly important platform in promoting China-Africa media dialogue and an effective mechanism for practical cooperation since its founding in 2012.

According to the Deputy Head of Publicity, Communist Party of China (CPC) and Minister of National Radio and Television, Mr Nie Chenxi, the Chinese Government under the leadership of President Xi Jinping will continue to work for a win-win friendship with Africa, where all parties are satisfied with the developments and exchanges to ensure the long-standing relationship is sustained.

(TOP: Amara Sompare, Minister of Information and Communication, Guinea, making his speech to the delegates at the fourth Forum on China-Africa Media Cooperation). 

He noted that the Forum of China-Africa Media Cooperation would not have been a success without the participation of all stakeholders, while pledging that China will help Africa achieve media excellence and sustainable progress in digitalization.

At the Forum, government ministers and the heads of media organizations from African countries and China exchanged opinions and ideas on cooperation and the development of the media sector, with most calling for more support in the areas of digital broadcasting and content improvement.

According to Mr Gregoire NDJAK, the CEO of Africa Union Broadcasting, “China has done a lot for Africa in Digital Broadcasting”. He expressed great satisfaction with the achievements of the Forum so far, while adding that more should be done for Africa to be done in the areas of signal quality, audio visual improvements, training and retraining of African broadcasters to improve quality of reportage.

During his keynote speech, Mr Pang Xinxing, the President of the StarTimes Group, expressed his commitment to ensure that Africa is digitally switched on within the shortest possible time. He noted that StarTimes is in the forefront of installing digital satellite television for 10,000 villages in Africa. Although a China-Africa cooperation project, Pang told delegates that StarTimes is the executor of the project which will ensure an uninterrupted access to satellite TV access to satellite television for millions of Africans when completed.

Some of the countries represented include Nigeria, Ghana, Gambia, Zambia, Mozambique, Kenya, Senegal, Cote d’Ivoire, Congo, Egypt, Lesotho, and Liberia among others.




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