MultiChoice has opened a call to entry for all aspiring young film and TV creatives to apply for the newly launched MultiChoice Talent Factory (MTF). The MTF initiative will provider aspiring film makers with practical skills over a 12-month programme that will be conducted through the MTF academies, Masterclasses and the MTF Portal.
The first to launch is the MTF Academy, a 12-month educational programme aimed at furnishing 60 deserving, young, talented creatives from across the continent with skillsets to develop their talent, connect with industry professionals and tell authentic African stories through a comprehensive curriculum comprising theoretical knowledge and hands-on experience in cinematography, editing, audio production and storytelling.
The East African hub will take in 20 students from across the region during the year-long programme that will begin on 01 October 2018. Acclaimed local film and TV industry expert Ms Njoki Muhoho will oversee the East African academy.
The East Africa inaugural Academy Director had this to say: “Film making, knowledge and skills that translate into enhanced livelihood is what our youth in the creative industry desire. The Multichoice Talent Factory is the response to this cry. MTF is a film making bootcamp where the student takes an experiential and practical journey that results into a highly competent graduate who is a passionate, employable and entrepreneurial film maker. My role is to be a catalyst to this process.”
The programme will take place at three regional MTF Academies based in Kenya for East Africa, Nigeria for Western Africa and Zambia for Southern African countries. Application into the academy opened on May 30, 2018 on MTF portal and will close on July 5, 2018.
MultiChoice Kenya Managing Director, Eric Odipo added: “The African development story has long been defined by investment in many industries on the continent, leaving our creative industries to fend for themselves on the fringes of economic development for far too long. As a result, the film and television industries have not developed at the same rate as other industries on the continent, and not for a lack of talent, passion or imagination. MultiChoice, together with our valued partners and stakeholders across the continent, have collaborated to make a positive socio-economic impact in the communities in which we live and work through the MultiChoice Talent Factory initiative.”
The launch of MTF forms part of the company’s new strategy of furthering this investment through creating shared value by using its core business resources, people, skills and networks to affect a positive change in society that yields benefits for the business and society. During the course of the programme, MTF Academy students will produce television and film content that will be aired on our local M-Net channels across the MultiChoice platform including Africa Magic, Maisha Magic East, Maisha Magic Bongo, Zambezi Magic, M-Net and SuperSport to reach African audiences on the DStv and GOtv platforms.