Alejandro Massalin joins Curve, a UK fintech startup, as head of marketing




Curve, a London based fintech start-up, has announced the appointment of Alejandro Massalin as the firm’s Head of Marketing from August 2018. Alejandro joins with 20 years of marketing experience gained from different sectors and regions.

In his new role, Alejandro will be in charge of exponentially growing the Curve user base and leading the firm’s brand and marketing strategies.

(TOP: Alejandro Massalin who joined Curve as Head of Marketing, starting late August 2018).

Alejandro is a senior marketing professional with 20 years of experience and growing responsibilities in top multinational companies such as P&G, Mars and Philips. He has worked in Europe, APAC, Middle East and Latin America.

Curve is really excited to have Alejandro on board as his experience will help the startup to achieve its next stage of expansion. Shachar Bialick, CEO of Curve, said: “Curve is continuously growing and we need talented and competitive people to continuously push us to the next level. Our whole team is very happy to have Alejandro, and we look forward to our next and fastest phase of growth with him as our new Head of Marketing.”

The Curve card, powered by the Curve app, allows Curve customers to add all their debit and credit cards into one Mastercard, helping the user manage their money in a whole new way. Users have the ability to switch which card they wish to use for the payments.




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