Joel Chacha has rejoined Tell-Em PR, the firm where he launched his PR career and later served for 5 years, as the GM. He takes over the role of GM today – August 1, 2018 – replacing Corazon Sefu Wandimi who is reportedly moving to a financial services advisory firm to head the communication unit.
In mid June last year, Chacha moved from Tell-Em to Ogilvy PR as an Account Director. He would later become part of teams handling such accounts as Safaricom and national carrier Kenya Airways (KQ) among others.
(TOP: Joel Chacha, the new GM at Tell-Em PR. Photo: Facebook).
However, frustrations soon crept in, mostly caused by high handedness of his immediate bosses. Unable to take in the pressure (not from clients but from his bosses at Ogilvy PR), Chacha reportedly threw in the towel about 2 months ago, resigning from the position he’d by then held for just about a year.
Since then, he’s been seeking new opportunities while at the same time sifting through job invites that came through from both PR agencies and corporate organisations. With him choosing to go back to Tell-Em, it seems Chacha soul-searched and eventually decided that a career in a PR agency is the best fit for him (for now, most probably).
As the GM, he will be third in command at the agency reporting to the firm’s MD Elizabeth Cook who reports to Mutahi Kagwe (the immediate former Nyeri senator and former ICT minister), the Tell-Em founder and chairman.
Chacha rejoins Tell-Em at a time when the number of retainer accounts has either dwindled down or stagnated.
However, he can take solace in the fact that Tell-Em still has in its client roster a list of major local and international organisations including Visa, Direct Pay Online, Truecaller, British Airways, MyDawa and Interswitch among others.
Because he will rely on colleagues for support, cooperation and execution of his plans while delivering services to their clients, it is good to note that most of the team which Chacha left behind at Tell-Em is still around. We are sure they’ll be more than willing to support – rather than sabotage – his plans and strategies for the firm as he takes over his new role.