Dubai Square, a new tech-driven retail metropolis opens at Dubai Creek Harbour

Dubai Holding and Emaar Properties have announced the launch of Dubai Square, a new retail metropolis that pushes the boundaries of modern retail and leisure in Dubai Creek Harbour by drawing on next-generation technology.

Disruptive innovation in retail

Abdulla Al Habbai, Chairman of Dubai Holding, said: “Dubai Square is our new retail and leisure destination, and with this we aim to actually redefine the shopping experience by introducing a variety of innovative concepts. This is our latest endeavour to bring the best to Dubai, as part of Dubai Holding’s promise, ‘for the good of tomorrow’.”

Al Habbai added: “The retail sector is one of the pillars driving happiness amongst tourists, locals and residents alike, and as such remains a key focus for us. We continue to play an important role in its development for the benefit of Dubai’s future, in line with our Leadership’s vision of a happy and prosperous nation.”

(TOP: Screenshot of Dubai Square’s promo video. Image: YouTube).

His Excellency Mohamed Alabbar, Chairman, Emaar Properties, said: “Dubai Square disrupts the traditional mall and retail experience. Focused on the aspirations of the new generation of customers, it reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to position Dubai as a global hub and a smart city. Dubai Square will play a pivotal role in further establishing Dubai as the next champion of global retail.

Alabbar added: “With Dubai Square, we are delivering a new destination experience that will bring incredible value to our retail partners. Dubai Square is where technology meets the human touch, and retail meets next-generation entertainment. With its omnichannel offering, it not only drives in-store retail but also the online engagement of brands with customers.”

Inspired by the world’s best destinations

Dubai Square is set in the heart of Dubai Creek Harbour, the 6 square kilometre mega-development only 10 minutes from the Dubai International Airport and the iconic Burj Khalifa by Emaar, as well as set by the historic Dubai Creek. The astonishing new icon, Dubai Square – in its totality – represents a 2.6-million square metre (about 30 million square feet) retail, hospitality and residential district for the future.

With Dubai being the fourth most visited destination in the world, Dubai Square will also be the closest mega-retail district to millions of visitors passing through Dubai International Airport, which is just 10 minutes away. Dubai Square is expected to make over US$ 43.8 billion by 2021, and serving the estimated 20 million tourists to the city by 2020.

Dubai Square will be linked directly to the Dubai Creek Tower through a cutting-edge underground extension.  Here, they can revel at a plaza at the base of the Tower. The Plaza is a clock-shaped haven of landscaping, palm trees and water features sprawling across half a kilometre of land – the length of ten Olympic sized swimming pools.

Driven by tech innovation

Digital conveniences will include custom-designed mobile apps, quick checkout solutions, search and barcode scanning applications, radio-frequency identification technology, mobile payments and click-and-collect services. Dubai Square will also be a playground for tech brands around the world. It will also be home to innovators in the automotive, computing, sustainable technologies, 3D printing, drones, artificial intelligence and other emerging industries.

An unbeatable entertainment repertoire

Dubai Square’s entertainment repertoire will delight and astound each visitor. A futuristic entertainment arena with 3-D projection mapping, theatrical sound and lighting, high wire rigging and other cutting-edge attributes is at the heart of the offering. This world-class entertainment venue is set to host concerts and theatre shows, celebrity performances, acrobatics shows, museum-quality exhibitions and more in the way of fun for all ages.

Redefining the culinary experience

Visitors to Dubai Square can lose themselves in a choice of global gastronomy. Specially designed apps for ordering food and beverage on the premises will minimise queuing and long wait-times, while others are set to provide personalised dining recommendations and 3D-printed food delicacies. Dubai Square will also have live cooking stations, street vendors, festive pop-up markets, grab-and-go F&B offerings and an organic market, assuring consumers are spoilt for choice.


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