Samsung Electronics launches 2018 QLED TV lineup in Kenya

Samsung Electronics has launched its 2018 QLED TVs in Kenya. The QLED 2018 lineup was first launched in New York, in March this year.

The electronics company’s new lineup features great innovations that enrich the lives of consumers by reimagining how TV integrates into the living room, how consumers enjoy their content, and how they interact with their devices.

“The latest QLED TV is most definitely our most innovative yet. The 2018 line up is not only sophisticated for the modern day consumer, but also minds the aesthetics of their space. Its features include improved picture quality, design, connectivity and intelligence, creating a truly limitless TV,” said Samuel Odhiambo, Head of Consumer Electronics, Samsung Electronics East Africa.

(TOP: Samsung Electronics East Africa Head of Consumer Electronics, Samuel Odhiambo – pointing – and Samsutech Brand Shop Manager, Rakesh Yadava go through some of the features of the 2018 QLED TVs during the launch of the new TVs at Samsutech Brand Shop).

The 2018 line up comes with much improved features including: Q Picture (to enable you see everything in incredible detail in any room conditions), Q Smart (which controls everything with One Remote Control and automatically connects the devices to browse all content through one interface) and Q Style (which comes with the one invisible connection and a No Gap Wall Mount to keep your home tidier and seamlessly harmonized).

“Most TVs are turned off most of the time, so why not use this to show a beautifully decorative picture or some useful information instead of just being a black hole? Our new feature, ambient mode, lets you utilize the screen even when you are not watching anything on TV. You can use it to elegantly enhance your home or check the weather, news and time,” said Odhiambo.

To set up the feature, you will need to take a picture of the mounted TV via the corresponding Samsung SmartThings app. From there, the app uses a color and brightness matching process to display the same color or pattern as the TV’s surroundings. Users can also upload their own photos instead or use pre-set décor images, such as a photo of mountains.

The ambient mode is also accessible via the Smart Things app, or a simplified remote and a new voice control assistant, Bixby, which makes its TV debut in the lineup. Bixby allows you to conveniently control all of the main functions of your TV with just your voice. You can use it to get useful information, answer factual questions and even control your home appliances.

“We recognize that the world has moved into the digital era and that is why the new QLED TVs are designed to seamlessly connect with SmartThings-compatible devices to offer users even greater control over their home’s smart technology,” added Odhiambo.

To create even more stunning picture quality, the TVs feature new Direct Full Array backlighting technology that ensure that the screen is illuminated accurately. This reduces blooming and halo effects and enables deeper contrast, with inky blacks and brilliant whites.

The invisible connection is a simple solution to eliminate cable clutter, which integrates power cables and data lines that were previously separated to allow the TVs to harmonize with their surrounding aesthetic.

“Installing your TV on the wall makes your home look much neater. The Samsung QLED TV perfectly resolves the problem of cable clutter with the single all in one cable which is thin and transparent, and invisibly connects the TV and its one connect box. This means you do not have to struggle to reach the inputs behind the TV; all you have to do is simply connect all of your media devices to a single box which can be kept neatly out of sight,” Odhiambo concluded.

The new QLED 2018 line up is now available at Samsung brand shops and authorized dealers at prices ranging from Kshs 215,000 to Kshs 399,000.

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