Kenyans will be able to buy Carrefour groceries from Jumia from January 2019




Majid Al Futtaim, the shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has partnered with Jumia to provide a secure and convenient way for Carrefour Kenya customers to shop for groceries and household goods online starting early January 2019. 

Through this partnership, more shoppers will now have access to a variety of Carrefour products, providing them with a shopping experience that is safe, convenient and stress-free from the comfort of their homes. Shoppers will enjoy the same great value prices and quality of products they enjoy at Carrefour stores. This comes with the added assurance of Jumia’s buyer protection policy, country-wide delivery, seven-day free returns and varied payment options including cash on delivery, mobile money and credit card.

Franck Moreau of Carrefour Kenya at Majid Al Futtaim Retail said: “We are happy to partner with Jumia in Kenya as we seek to extend Carrefour’s offering to more customers by leveraging on Jumia’s network and e-commerce platform. This decision is based on Jumia Kenya’s credibility and excellent performance over the years in online shopping management and is consistent with Majid Al Futtaim’s omni-channel strategy for Carrefour.”

On his part, Jumia Kenya Managing Director, Sam Chappatte said: “Carrefour is one of the largest retailers in the world and growing fast in Kenya. Through this partnership, we are pleased to offer the best of Carrefour’s products to our customers across Kenya. This is part of our continued commitment to conveniently offer customers the largest range of quality products at the best prices.”

Today’s partnership comes as Carrefour Group’s Western and Central Africa partners CFAO also sign commercial deals to sell their products on Jumia’s platform in Ivory Coast, Cameroon and Senegal.

Online shopping is increasingly becoming popular in Kenya, for the convenience it brings and the wide selection of products it offers buyers. This trend is also attributed to the increased mobile phone services penetration, which is estimated at above 80%, and increased use of smartphones.

Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in 38 countries across Africa, Middle East, and Asia.

In 1995, Carrefour opened its first hypermarket in City Centre Deira UAE and through the years, expanded to over 250 Carrefour stores in 15 countries across the region, serving more than 750,000 customers a day.

Carrefour operates different hypermarket and supermarket stores to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour today offers an unrivalled choice of more than 100,000 food and non-food products as well as thousands of household goods. More than 37,000 staff work at Carrefour stores operated by Majid Al Futtaim Retail.

Carrefour was launched in Kenya in 2016, Today, Carrefour operates 6 hypermarkets, employing over 900 colleagues.

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

It has since grown into one of UAE’s most respected and successful businesses spanning 15 international markets, employing more than 43,000 people.

Majid Al Futtaim owns and operates 23 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 250 outlets in 15 countries.

Majid Al Futtaim operates 340 VOX Cinema screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.




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