Telkom has partnered with Baobab Circle, a health tech start-up to launch a mobile health application that will mitigate increasing diabetes and high blood pressure cases in Kenya.
Dubbed “Afya Pap”, the mobile service, exclusively available to Telkom subscribers at Kshs 4 per day, will offer daily, customised tips on managing diabetes and high blood pressure conditions.
Accessible via the USSD Code *727#, the service offers multiple benefits: daily personalised health tips that educate users on all elements of a healthy lifestyle, including diet, physical activity, sexual health and mental wellness; a measurement tool that allows users to understand, store and retrieve their blood sugar and blood pressure readings; data that remains confidential, as well as access to a team of nutritionists, doctors, nurses and sports scientists, through direct questions. The mobile application can also be downloaded from the Google Play Store.
(TOP: Amer Atwi, Telkom’s MD for its Mobile Division – left -; Dr Ephantus Maree, deputy director of medical services, Ministry of Health – centre – and Paul Mugambi, Baobab Circle country lead for Kenya).
Baobab Circle CEO, Dr Precious Lunga explains that the partnership, a first in the Kenyan health and technology landscape, seeks to address global fears and predictions of high blood pressure and diabetes as leading causes of death globally, by the year 2020.
Dr Lunga says: “At Baobab Circle we’re committed to tackling this head on by addressing the gaps that currently exist in modern medicine and empowering our users to do the best for their health by equipping them with the tools and information that they need. We are proud to be launching this service alongside Telkom and cannot wait to see the good we can do for the people of Kenya together.”
According to Amer Atwi, Telkom’s MD for its Mobile Division, Afya Pap marks the first dedicated health mobile service to be supported by Telkom, post its rebrand and consequent commitment to deepen technological partnerships that enable lives.
Mr Atwi says: “Our steady investment in technology that is geared to improve Kenyan lives, extends our ability to tap into the power of our services, to make demonstrable difference in many areas of our customers’ lives. Afya Pap offers a breakthrough consultative solution that will change the way diabetes and hypertension healthcare is delivered in Kenya.”
Baobab Circle is committed to tackling Africa’s next epidemic: chronic diseases. Through the mobile phone-based health education and coaching platform, Afya Pap, Baobab Circle aims to create lasting behaviour change and empower people with chronic illnesses with the information they need to live long and healthy lives. Afya Pap is the first chronic disease management platform designed specifically for Africa.